Kent B. Monroe

University of Illinois at Urbana-Champaign - Department of Business Administration

1206 South Sixth Street

Champaign, IL 61820

United States

SCHOLARLY PAPERS

2

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75

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Establishing Human Brands: Determinants of Placement Success for First Faculty Positions in Marketing

Journal of Academy of Marketing Science, Vol. 39, No. 6, pp. 922-941, 2011
Number of pages: 52 Posted: 17 Jan 2012
University of Texas at Austin, Louisiana Tech University - Department of Marketing and Analysis and University of Illinois at Urbana-Champaign - Department of Business Administration
Downloads 75 (317,175)

Abstract:

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labor market, academia, scholarship, marketing, branding, human brands, theories of competitive rewards

2.

Causes and Consequences of Price Premiums

JOURNAL OF BUSINESS, Vol. 69, No. 4, October 1996
Posted: 18 Sep 1996
Akshay R. Rao and Kent B. Monroe
University of Minnesota - Twin Cities - Carlson School of Management and University of Illinois at Urbana-Champaign - Department of Business Administration

Abstract:

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