Tobias Donnevert

University of Mannheim - Department of Business Administration and Marketing

Research Assistant

Germany

SCHOLARLY PAPERS

3

DOWNLOADS
Rank 47,862

SSRN RANKINGS

Top 47,862

in Total Papers Downloads

1,350

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (3)

Brand Efficiency and Brand Relevance - Introducing and Linking Both Concepts

AMA Winter Educators' Conference Proceedings, Vol. 20, Austin, Texas, 2007
Number of pages: 23 Posted: 12 Feb 2007
Maik Hammerschmidt and Tobias Donnevert
Mannheim Business School - Department of Marketing and University of Mannheim - Department of Business Administration and Marketing
Downloads 807 (42,204)
Citation 5

Abstract:

Loading...

Brand Management, Brand Relevance, Brand efficiency, Brand Equity, Data Envelopment Analysis

Brand Efficiency and Brand Relevance - Introducing and Linking Both Concepts

AMA Winter Educators' Conference Proceedings, Austin, Texas, 2008
Posted: 20 Aug 2007
Maik Hammerschmidt and Tobias Donnevert
Mannheim Business School - Department of Marketing and University of Mannheim - Department of Business Administration and Marketing

Abstract:

Loading...

brand management, brand relevance, brand equity, marketing-finance interface, brand efficiency, data envelopment analysis

2.

Combining Customer Metrics - The Customer Value-Customer Equity-Framework

Proceedings of the AMA Relationship Marketing Summit, Buenos Aires, 2007
Number of pages: 12 Posted: 11 Feb 2007
Tobias Donnevert and Maik Hammerschmidt
University of Mannheim - Department of Business Administration and Marketing and Mannheim Business School - Department of Marketing
Downloads 403 (101,936)

Abstract:

Loading...

Benefit Segmentation, Customer Equity, Effectiveness and Efficiency, Web Site Design

3.

Turning Failures into Opportunities for Value Creation

Proceedings of the AMA Relationship Marketing Summit, Buenos Aires, 2007
Number of pages: 20 Posted: 28 Mar 2007 Last Revised: 22 Dec 2007
Tobias Donnevert, Maik Hammerschmidt and Hans H. Bauer
University of Mannheim - Department of Business Administration and Marketing, Mannheim Business School - Department of Marketing and University of Mannheim
Downloads 140 (281,863)

Abstract:

Loading...

Customer satisfaction, Proactive Services, Recovery Paradox, Quasi-Experiment