Tobias Donnevert

University of Mannheim - Department of Business Administration and Marketing

Research Assistant

Germany

SCHOLARLY PAPERS

3

DOWNLOADS

1,736

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (3)

Brand Efficiency and Brand Relevance - Introducing and Linking Both Concepts

AMA Winter Educators' Conference Proceedings, Vol. 20, Austin, Texas, 2007
Number of pages: 23 Posted: 12 Feb 2007
Maik Hammerschmidt and Tobias Donnevert
University of Goettingen - Smart Retail Group and University of Mannheim - Department of Business Administration and Marketing
Downloads 1,027 (40,978)
Citation 6

Abstract:

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Brand Management, Brand Relevance, Brand efficiency, Brand Equity, Data Envelopment Analysis

Brand Efficiency and Brand Relevance - Introducing and Linking Both Concepts

AMA Winter Educators' Conference Proceedings
Number of pages: 11 Posted: 20 Aug 2007 Last Revised: 19 Dec 2022
Maik Hammerschmidt, Tobias Donnevert and Hans H. Bauer
University of Goettingen - Smart Retail Group, University of Mannheim - Department of Business Administration and Marketing and University of Mannheim
Downloads 126 (415,513)

Abstract:

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brand management, brand relevance, brand equity, marketing-finance interface, brand efficiency, data envelopment analysis

2.

Combining Customer Metrics - The Customer Value-Customer Equity-Framework

Proceedings of the AMA Relationship Marketing Summit, Buenos Aires, 2007
Number of pages: 12 Posted: 11 Feb 2007
Tobias Donnevert and Maik Hammerschmidt
University of Mannheim - Department of Business Administration and Marketing and University of Goettingen - Smart Retail Group
Downloads 422 (130,323)

Abstract:

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Benefit Segmentation, Customer Equity, Effectiveness and Efficiency, Web Site Design

3.

Turning Failures into Opportunities for Value Creation

Proceedings of the AMA Relationship Marketing Summit, Buenos Aires, 2007
Number of pages: 20 Posted: 28 Mar 2007 Last Revised: 22 Dec 2007
Tobias Donnevert, Maik Hammerschmidt and Hans H. Bauer
University of Mannheim - Department of Business Administration and Marketing, University of Goettingen - Smart Retail Group and University of Mannheim
Downloads 161 (340,615)

Abstract:

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Customer satisfaction, Proactive Services, Recovery Paradox, Quasi-Experiment