Linköping, 581 83
Sweden
http://https://liu.se/medarbetare/chrko57
Linköping University
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Pricing strategy, Literature review, Content analysis, Marketing, Takeaways
Relationship Marketing, Service Marketing, Services Marketing
Business model, Business model innovation, Servitization, Service-led growth, Organizational design, Capabilities
Business marketing, B2B marketing, Industrial marketing, Service management, Services marketing, Service-dominant logic, Relationship marketing
Carsharing, non-ownership, vehicle balancing, automotive, business model, access-based consumption
Service transition, Solutions, Manufacturing companies, Service strategy, Problematization methodology
Business model, Service innovation, Capabilities, Servitization, Product-centric firms, Service infusion
servitization, deservitization, service infusion, service dilution, product-service system, industrial services, B2B service growth, service innovation
Offerings, Value proposition, Value-in-use, Value-in-exchange, Buying centres, Service-dominant logic
service growth, servitization, deservitization, service infusion, product-service system, research agenda
Digital servitization, Digital transformation, Organizational culture, Agile mindset, Data-centric business model, Big data monetization
Business-to-business services, Industrial service, Service marketing, Service innovation, Service purchasing, Research agenda
Digitalization, Servitization, Service ecosystem, Digitization, Centralization, Integration
Service function, Service organization, Industrial services, Manufacturing
Problem solving, Services, Customization, Integration, Solutions
service innovation, value, cocreation, cocreation of value, experience, service systems, service-dominant logic
Organization, Competence, Roles, Sales function, Service infusion, Service selling
Digitalization, Service Ecosystems, Resource Integration, Servitization, Strong and Weak Ties, Operant Resources
Market representations, Quasi-experiment, Business case, Marketing strategy, Methodology development
value-based pricing, value-based selling, value discovery, learning, industrial services, integrated solutions
B2B, Manufacturer, Service offerings, Service infusion, Servitization, Strategy
Outsourcing, Mining industry, Capabilities, Resourced-based view
service innovation, business-to-business services, service classification, new service development, business model innovation
Business-to-business, Working relationships, Critical incidents, Relationship dynamics, Verbatim narratives
Business model innovation, Digital servitization, Configurational approach, Relational novelty, Manufacturing.
Digital servitization, Tensions, Digitalization, Digital transformation, Business network, Paradox theory
customer engagement; actor engagement; engagement disposition; engagement connectedness; engagement initiative; valence
