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crisis leadership, disaster preparedness, disaster management, leading in crisis, leading in uncertainty, leadership decision making, Hurricane Sandy, disaster leadership, natural disasters, hurricanes, uncertainty, decision-making, crisis, life insurance, stakeholder, stakeholder management, strategic planning, business disruption, values
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digital marketing, Switzerland tourism, advertising, celebrity spokesperson, marketing with celebrities, digital media metrics, digital media platforms, social media advertising, advertising mix, advertising platforms, advertising strategy, advertising campaign
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marketing ethics, unethical marketing, tobacco marketing, cigarette marketing, marketing to teenagers, the tobacco industry, Philip Morris, RJ Reynolds, smoking, advertising
