Mia Laura Reyes

Kansas State University

Manhattan, KS 66506-4001

United States

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Identifying Audience Segments for Lamb and Goat Meat Product Communications Using the Theory of Planned Behavior and Cluster Analysis

Number of pages: 29 Posted: 09 Apr 2025

Nellie Hill-Sullins, Logan L. Britton and Mia Laura Reyes

Kansas State University, Kansas State University and Kansas State University

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