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Sae Hoon Chang

Queen's University

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Speaking to One, Being Heard by Many: Firm-Through-One Communication

Posted: 16 Apr 2025 Last Revised: 11 Mar 2026
Sae Hoon Chang, Ceren Kolsarici and Selin Atalay
Queen's University, Queen's University - Smith School of Business and University of Bristol Business School

Abstract:

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User generated content, firm generated content, broadcasting, narrowcasting, engagement, genuineness