Jiaoyue Li

South China Agricultural University

Guangdong, Guangzhou

China

  • South China Agricultural University

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Understanding the Impact of Ai Support on Consumers’ Purchase Intention for Plant-Based Foods in Social E-Commerce: The Role of Nutritional Safety Perception and Promotional Incentive

Number of pages: 28 Posted: 11 Apr 2025
Bei Zhang, Yuanzhen Huang, Yihan Huang and Jiaoyue Li
South China Agricultural University, South China Agricultural University, South China Agricultural University and South China Agricultural University
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Abstract:

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Social e-commerce, AI support, Plant-based foods purchase intention, Nutritional security perception, Promotional incentive