Lisa

Massey University

Private Bag 11-222

Palmerston North, 30974

New Zealand

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Scholarly Papers (1)

1.

Price Bundling in the Student Banking Market

Number of pages: 17 Posted: 20 Feb 2007
Massey University and Massey University - School of Economics and Finance
Downloads 189 (220,343)

Abstract:

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Student banking, Customer retention, Price bundling, New Zealand, Survey