Eva Irvana

Universitas Sumatera Utara

Dr. T. Mansur No.9, Padang Bulan, Medan Baru

Medan, ID 20222

Indonesia

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Stream, Engage, Purchase: A Deep Dive into Students’ Live Streaming Experience Through the Lens of Use and Gratification Theory

Number of pages: 16 Posted: 17 Apr 2025

Abdhy Aulia Adnans, Sherry Hadiyani and Eva Irvana

Padjadjaran University, Universitas Sumatera Utara and Universitas Sumatera Utara

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