Pierre Valette-Florence

University of Geneva

Professor of Marketing

Geneva 4, 1211

SCHOLARLY PAPERS

2

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256

SSRN CITATIONS

0

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Scholarly Papers (2)

1.

Modeling and Measuring the Impact of Fear, Guilt and Shame Appeals on Persuasion for Health Communication: A Study of Anti-Alcohol Messages Directed at Young Adults

Euromed Marseille Working Paper No. 04-2007
Number of pages: 23 Posted: 17 Feb 2007
Dwight Merunka, Imène BECHEUR, Hayan Dib and Pierre Valette-Florence
Euromed Marseille Ecole de Management, Grenoble Ecole de Management - Grenoble Graduate School of Business, Grenoble Ecole de Management - Grenoble Graduate School of Business and University of Geneva
Downloads 255 (120,859)

Abstract:

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Threat, Fear, Guilt, Shame, Fear Appeal, Persuasion, Anti-alcohol messages

2.

The Impact of Increased Brand Penetration on Luxury Desirability: A Dual Effect

Journal of Brand Management, Vol. 25, Issue 5, 2018
Number of pages: 12 Posted: 17 Sep 2018
Jean-Noël Kapferer and Pierre Valette-Florence
HEC Paris - Marketing and University of Geneva
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Abstract:

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Luxury, Prestige, Brand equity, Rarity, Conspicuous, Desirability, PLS