Pascale G. Quester

University of Adelaide Business School

Professor in Marketing

No 233 North Terrace, School of Commerce

Adelaide, South Australia 5005

Australia

SCHOLARLY PAPERS

3

DOWNLOADS

148

SSRN CITATIONS

2

CROSSREF CITATIONS

4

Scholarly Papers (3)

1.

The Role of Sponsorship Fit on Brand Affect Change: A Latent Growth Modeling (LGM) Approach

International Journal of Research in Marketing, 2014, 31(1), Forthcoming
Number of pages: 50 Posted: 25 Aug 2013 Last Revised: 17 Oct 2013
Marc Mazodier and Pascale G. Quester
Hong Kong Baptist University (HKBU) and University of Adelaide Business School
Downloads 75 (319,304)

Abstract:

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sponsorship, congruence, latent growth modeling, event involvement, attitudes toward sponsorship

2.

Unmasking the Ambushers: Conceptual Framework and Empirical Evidence

European Journal of Marketing Vol. 46 No. 1/2, 2012 pp. 192-214
Number of pages: 52 Posted: 18 Oct 2013
Marc Mazodier, Pascale G. Quester and Jean-Louis Chandon
Hong Kong Baptist University (HKBU), University of Adelaide Business School and Universities of Marseille - Université Paul Cézanne - Aix-Marseille III
Downloads 57 (368,526)

Abstract:

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ambush marketing, sponsorship, ambush marketing disclosure, corrective advertising

3.

Determinants of Community-Based Sponsorship Impact on Self-Congruity

Psychology & Marketing, 30, 11, 996-1007
Number of pages: 38 Posted: 27 Aug 2014 Last Revised: 16 Oct 2014
Pascale G. Quester, Marc Mazodier, Carolin Plewa and Karen Palmer
University of Adelaide Business School, Hong Kong Baptist University (HKBU), University of Adelaide - Business School and University of Adelaide
Downloads 16 (549,564)

Abstract:

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