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Priya Sukirthanandan

University of Cyberjaya

SCHOLARLY PAPERS

2

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180

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Scholarly Papers (2)

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1.

The Influence of Artificial Intelligence on Digital Marketing in Medium to Small-Sized Businesses

Number of pages: 12 Posted: 21 Aug 2025
Aldhaleai Ammar Mohammed Ali Mohsen, Yudi Kurniawan Budi Susilo and Priya Sukirthanandan
University of Cyberjaya, University of Cyberjaya and University of Cyberjaya
Downloads 158 (477,517)

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Artificial Intelligence (AI), Digital Marketing, Medium-sized Enterprise (SME), Marketing Strategy, Decision Making

2.

Machine Learning-Based Framework for Personalized AI and Digital Literacy Training in Malaysian Higher Education Using Synthetic Data

Number of pages: 16 Posted: 16 Oct 2025
Yudi Kurniawan Budi Susilo and Priya Sukirthanandan
University of Cyberjaya and University of Cyberjaya
Downloads 22 (1,436,435)

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Personalized Learning, Digital Literacy, Machine Learning, Artificial Intelligence, Higher Education, Malaysia