Gang Du

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Leveraging Blockchain for Strategic Brand Competition: A Focus on Brand Reputation and Consumer Fairness Concern

Number of pages: 30 Posted: 30 Apr 2025

Gang Du, Zhipeng Wang and Xiaohang Yue

affiliation not provided to SSRN, affiliation not provided to SSRN and University of Wisconsin - Milwaukee - Sheldon B. Lubar School of Business

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