Tulin Erdem

New York University (NYU) - Leonard N. Stern School of Business

44 West 4th Street

Suite 9-160

New York, NY NY 10012

United States

New York University (NYU) - Department of Marketing

Leonard N. Stern Professor of Business

Henry Kaufman Ctr

44 W 4 St.

New York, NY

United States

  • New York University (NYU) - Leonard N. Stern School of Business

  • New York University (NYU) - Department of Marketing

SCHOLARLY PAPERS

16

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7,249

SSRN CITATIONS
Rank 11,257

SSRN RANKINGS

Top 11,257

in Total Papers Citations

125

CROSSREF CITATIONS

22

Scholarly Papers (16)

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1.

The Impact of Advertising on Consumer Price Sensitivity in Experience Goods Markets

Number of pages: 49 Posted: 27 Feb 2007
Tulin Erdem, Michael P. Keane and Baohong Sun
New York University (NYU) - Leonard N. Stern School of Business, Arizona State University (ASU) - Economics Department and Carnegie Mellon University - David A. Tepper School of Business
Downloads 1,924 (16,928)
Citation 13

Abstract:

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Advertising, Consumer Price Sensitivity, Brand Choice

2.

A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality

Number of pages: 36 Posted: 28 Feb 2007
Tulin Erdem, Michael P. Keane and Baohong Sun
New York University (NYU) - Leonard N. Stern School of Business, Arizona State University (ASU) - Economics Department and Carnegie Mellon University - David A. Tepper School of Business
Downloads 1,024 (43,369)
Citation 9

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Consumer Choice under Uncertainty, Bayesian Learning, Signaling, Advertising

3.

The Price Consideration Model of Brand Choice

Journal of Applied Econometrics, Vol. 24, No. 3, pp. 393-420, April/May 2009
Number of pages: 46 Posted: 10 Apr 2006 Last Revised: 27 Dec 2009
Andrew T. Ching, Tulin Erdem and Michael P. Keane
Johns Hopkins University - Carey Business School, New York University (NYU) - Leonard N. Stern School of Business and Arizona State University (ASU) - Economics Department
Downloads 694 (73,413)
Citation 13

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Brand Choice, Purchase Incidence, Price Elasticity, Inter-purchase Spell

4.

How Much Do Consumers Know About the Quality of Products? Evidence from the Diaper Market

Number of pages: 47 Posted: 11 Oct 2010 Last Revised: 15 Jun 2020
Andrew T. Ching, Tulin Erdem and Michael P. Keane
Johns Hopkins University - Carey Business School, New York University (NYU) - Leonard N. Stern School of Business and University of New South Wales
Downloads 560 (96,164)
Citation 4

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Product Quality, Incomplete Information, Quasi-durable goods, Brand Choice, Inter-purchase Spells, Inventory

5.

Learning Models: An Assessment of Progress, Challenges and New Developments

Marketing Science, Forthcoming
Number of pages: 54 Posted: 17 Aug 2011 Last Revised: 14 Jul 2013
Andrew T. Ching, Tulin Erdem and Michael P. Keane
Johns Hopkins University - Carey Business School, New York University (NYU) - Leonard N. Stern School of Business and Arizona State University (ASU) - Economics Department
Downloads 524 (104,417)
Citation 41

Abstract:

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Learning Models, Choice Modeling, Dynamic Programming, Structural Models, Brand Equity

6.

Characterizing Brand Effects on Choice and Choice Set Formation Under Uncertainty

Number of pages: 52 Posted: 27 Feb 2007
Tulin Erdem and Joffre Swait
New York University (NYU) - Leonard N. Stern School of Business and Institute for Choice
Downloads 502 (110,155)
Citation 5

Abstract:

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Brand Preference, Branding, Brand Choice, Choice Models, Latent Variable Models

7.

Modeling the Intra Household Behavioral Interaction

Number of pages: 45 Posted: 17 Mar 2009
Sha Yang, Yi Zhao, Tulin Erdem and Ying Zhao
University of Southern California - Marshall School of Business, Georgia State University - Department of Marketing, New York University (NYU) - Leonard N. Stern School of Business and Hong Kong University of Science & Technology (HKUST)
Downloads 442 (128,034)

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Autologistic choice model, Joint Consumption, Behavioral interaction, Family member decision-making, and Hierarchical Bayesian analysis

8.

Prior Information and Consumer Search: Evidence from Eye-Tracking

Number of pages: 70 Posted: 26 May 2022 Last Revised: 27 Feb 2023
Raluca Ursu, Tulin Erdem, Qingliang Wang and Qianyun Poppy Zhang
New York University - Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business, Xi'an Jiaotong University (XJTU) and New York University (NYU) - New York University (NYU), Leonard N. Stern School of Business, Department of Marketing, Students
Downloads 386 (149,584)
Citation 4

Abstract:

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Consumer Search, Search with Learning, Prior Information, Eye-tracking

9.

Counter-Cyclical Price Promotion: Capturing Seasonal Category Expansion Under Endogenous Consumption

Number of pages: 55 Posted: 13 Mar 2018
Minjung Kwon, Tulin Erdem and Masakazu Ishihara
Syracuse University, New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Leonard N. Stern School of Business
Downloads 374 (155,050)
Citation 2

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counter-cyclical pricing, endogenous consumption, stockpiling, category expansion, promotion effects, seasonal demand, price expectation

10.

Empirical Models of Learning Dynamics: A Survey of Recent Developments

Rotman School of Management Working Paper No. 2810950
Number of pages: 54 Posted: 18 Jul 2016
Andrew T. Ching, Tulin Erdem and Michael P. Keane
Johns Hopkins University - Carey Business School, New York University (NYU) - Leonard N. Stern School of Business and University of New South Wales
Downloads 340 (171,951)
Citation 7

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Social Learning, Correlated Learning, Search and Learning, Heuristic Approach

11.

A Simple Method to Estimate the Roles of Learning, Inventories and Category Consideration in Consumer Choice

Rotman School of Management Working Paper No. 2450679
Number of pages: 28 Posted: 15 Jun 2014 Last Revised: 10 Mar 2015
Andrew T. Ching, Tulin Erdem and Michael P. Keane
Johns Hopkins University - Carey Business School, New York University (NYU) - Leonard N. Stern School of Business and University of New South Wales
Downloads 171 (335,944)
Citation 15

Abstract:

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consumer learning, stockpiling, inventory, category consideration, discrete choice, forward-looking behavior

12.

Customer Return Rate Evolution

Number of pages: 42 Posted: 02 Aug 2021 Last Revised: 24 Feb 2024
Siham El Kihal, Tulin Erdem, Christian Schulze and Weiqing Zhang
Vienna University of Economics and Business, New York University (NYU) - Leonard N. Stern School of Business, Frankfurt School of Finance & Management and New York University (NYU) - Leonard N. Stern School of Business
Downloads 140 (396,370)

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online retailing, customer return rates, customer-retailer relationship, customer value

13.

Consumer Learning and Evolution of Consumer Brand Preferences

Quantitative Marketing and Economics, Vol. 13, No. 3, 2015, Kelley School of Business Research Paper No. 15-74
Number of pages: 57 Posted: 11 Oct 2015
Hai Che, Tulin Erdem and T. Sabri Oncu
Indiana University - Kelley School of Business, New York University (NYU) - Leonard N. Stern School of Business and United Nations - Conference on Trade and Development (UNCTAD)
Downloads 127 (427,384)
Citation 4

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Strategic sampling, Spill-over effects, Duration dependence, Consumer choice under uncertainty, Bayesian learning

14.

Online Appendices to Learning Models: An Assessment of Progress, Challenges and New Developments

Number of pages: 19 Posted: 27 Jul 2022
Andrew T. Ching, Tulin Erdem and Michael P. Keane
Johns Hopkins University - Carey Business School, New York University (NYU) - Leonard N. Stern School of Business and University of New South Wales
Downloads 41 (800,682)

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Learning Models, Choice Modeling, Dynamic Programming, Structural Models, Brand Equity

15.

Social Responsibility and Brand Equity in the Era of Brands With a Social Purpose: Does Helping Refugees Help Brands?

NYU Stern School of Business Forthcoming
Posted: 15 Mar 2021
Tulin Erdem, Qianyun Poppy Zhang, Vishal Singh and Cagdas Sirin
New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - New York University (NYU), Leonard N. Stern School of Business, Department of Marketing, Students, New York University (NYU) - Department of Marketing and affiliation not provided to SSRN

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Branding, Brand Equity, Cause Marketing, CSR, Refugee Crisis

16.

Invited Paper — Learning Models: An Assessment of Progress, Challenges, and New Developments

Marketing Science, Vol. 32, No. 6, 2013; pp. 913–938; DOI: 10.1287/mksc.2013.0805
Posted: 05 Dec 2013
Andrew T. Ching, Tulin Erdem and Michael P. Keane
Johns Hopkins University - Carey Business School, New York University (NYU) - Leonard N. Stern School of Business and Arizona State University (ASU) - Economics Department

Abstract:

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learning models, choice modeling, dynamic programming, structural models, brand equity