Tulin Erdem

New York University (NYU) - Leonard N. Stern School of Business

44 West 4th Street

Suite 9-160

New York, NY NY 10012

United States

New York University (NYU) - Department of Marketing

Leonard N. Stern Professor of Business

Henry Kaufman Ctr

44 W 4 St.

New York, NY

United States

SCHOLARLY PAPERS

17

DOWNLOADS
Rank 12,117

SSRN RANKINGS

Top 12,117

in Total Papers Downloads

5,789

SSRN CITATIONS
Rank 11,300

SSRN RANKINGS

Top 11,300

in Total Papers Citations

80

CROSSREF CITATIONS

27

Scholarly Papers (17)

1.

The Impact of Advertising on Consumer Price Sensitivity in Experience Goods Markets

Number of pages: 49 Posted: 27 Feb 2007
Tulin Erdem, Michael P. Keane and Baohong Sun
New York University (NYU) - Leonard N. Stern School of Business, Arizona State University (ASU) - Economics Department and Carnegie Mellon University - David A. Tepper School of Business
Downloads 1,414 (19,390)
Citation 13

Abstract:

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Advertising, Consumer Price Sensitivity, Brand Choice

2.

A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality

Number of pages: 36 Posted: 28 Feb 2007
Tulin Erdem, Michael P. Keane and Baohong Sun
New York University (NYU) - Leonard N. Stern School of Business, Arizona State University (ASU) - Economics Department and Carnegie Mellon University - David A. Tepper School of Business
Downloads 952 (34,543)
Citation 9

Abstract:

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Consumer Choice under Uncertainty, Bayesian Learning, Signaling, Advertising

3.

The Price Consideration Model of Brand Choice

Journal of Applied Econometrics, Vol. 24, No. 3, pp. 393-420, April/May 2009
Number of pages: 46 Posted: 10 Apr 2006 Last Revised: 27 Dec 2009
Johns Hopkins University - Carey Business School, New York University (NYU) - Leonard N. Stern School of Business and Arizona State University (ASU) - Economics Department
Downloads 633 (59,697)
Citation 7

Abstract:

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Brand Choice, Purchase Incidence, Price Elasticity, Inter-purchase Spell

4.

How Much Do Consumers Know About the Quality of Products? Evidence from the Diaper Market

Number of pages: 47 Posted: 11 Oct 2010 Last Revised: 15 Jun 2020
Johns Hopkins University - Carey Business School, New York University (NYU) - Leonard N. Stern School of Business and University of New South Wales
Downloads 509 (78,531)
Citation 8

Abstract:

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Product Quality, Incomplete Information, Quasi-durable goods, Brand Choice, Inter-purchase Spells, Inventory

5.

Learning Models: An Assessment of Progress, Challenges and New Developments

Marketing Science, Forthcoming
Number of pages: 54 Posted: 17 Aug 2011 Last Revised: 14 Jul 2013
Johns Hopkins University - Carey Business School, New York University (NYU) - Leonard N. Stern School of Business and Arizona State University (ASU) - Economics Department
Downloads 474 (85,571)
Citation 26

Abstract:

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Learning Models, Choice Modeling, Dynamic Programming, Structural Models, Brand Equity

6.

Characterizing Brand Effects on Choice and Choice Set Formation Under Uncertainty

Number of pages: 52 Posted: 27 Feb 2007
Tulin Erdem and Joffre Swait
New York University (NYU) - Leonard N. Stern School of Business and Institute for Choice
Downloads 467 (87,155)
Citation 5

Abstract:

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Brand Preference, Branding, Brand Choice, Choice Models, Latent Variable Models

7.

Modeling the Intra Household Behavioral Interaction

Number of pages: 45 Posted: 17 Mar 2009
Sha Yang, Yi Zhao, Tulin Erdem and Ying Zhao
University of Southern California - Marshall School of Business, Georgia State University - Department of Marketing, New York University (NYU) - Leonard N. Stern School of Business and Hong Kong University of Science & Technology (HKUST)
Downloads 386 (108,727)

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Autologistic choice model, Joint Consumption, Behavioral interaction, Family member decision-making, and Hierarchical Bayesian analysis

8.

Empirical Models of Learning Dynamics: A Survey of Recent Developments

Rotman School of Management Working Paper No. 2810950
Number of pages: 54 Posted: 18 Jul 2016
Johns Hopkins University - Carey Business School, New York University (NYU) - Leonard N. Stern School of Business and University of New South Wales
Downloads 274 (156,571)
Citation 7

Abstract:

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Social Learning, Correlated Learning, Search and Learning, Heuristic Approach

9.

Counter-Cyclical Price Promotion: Capturing Seasonal Category Expansion Under Endogenous Consumption

Number of pages: 55 Posted: 13 Mar 2018
Minjung Kwon, Tulin Erdem and Masakazu Ishihara
Syracuse University, New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Leonard N. Stern School of Business
Downloads 211 (202,511)
Citation 2

Abstract:

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counter-cyclical pricing, endogenous consumption, stockpiling, category expansion, promotion effects, seasonal demand, price expectation

10.

A Simple Method to Estimate the Roles of Learning, Inventories and Category Consideration in Consumer Choice

Rotman School of Management Working Paper No. 2450679
Number of pages: 28 Posted: 15 Jun 2014 Last Revised: 10 Mar 2015
Johns Hopkins University - Carey Business School, New York University (NYU) - Leonard N. Stern School of Business and University of New South Wales
Downloads 145 (277,834)
Citation 14

Abstract:

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consumer learning, stockpiling, inventory, category consideration, discrete choice, forward-looking behavior

Attention Trajectories Predict Brand Choice

Number of pages: 108 Posted: 15 Jun 2019 Last Revised: 01 May 2021
Erasmus University Rotterdam (EUR) - Department of Marketing Management, Tilburg University, CentER and New York University (NYU) - Leonard N. Stern School of Business
Downloads 90 (391,237)

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Attention and Brand Choice, Complex Decision-Making, Utility Accumulation, Eye-Tracking, K-fold Cross-Validation.

Eye-movements, Attention, and Utility Accumulation During Brand Choice

Number of pages: 50 Posted: 29 Apr 2021
Tilburg University, CentER, New York University (NYU) - Leonard N. Stern School of Business and Erasmus University Rotterdam (EUR) - Department of Marketing Management
Downloads 26 (676,373)

Abstract:

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Attention and Brand Choice, Complex Decision-Making, Utility Accumulation, Eye-Tracking

12.

Consumer Learning and Evolution of Consumer Brand Preferences

Quantitative Marketing and Economics, Vol. 13, No. 3, 2015, Kelley School of Business Research Paper No. 15-74
Number of pages: 57 Posted: 11 Oct 2015
Hai Che, Tulin Erdem and T. Sabri Oncu
Indiana University - Kelley School of Business, New York University (NYU) - Leonard N. Stern School of Business and United Nations - Conference on Trade and Development (UNCTAD)
Downloads 96 (372,442)
Citation 4

Abstract:

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Strategic sampling, Spill-over effects, Duration dependence, Consumer choice under uncertainty, Bayesian learning

13.

Customer Return Rate Evolution

Number of pages: 33 Posted: 02 Aug 2021 Last Revised: 16 Aug 2022
Frankfurt School of Finance & Management, New York University (NYU) - Leonard N. Stern School of Business, Frankfurt School of Finance & Management and New York University (NYU) - Leonard N. Stern School of Business
Downloads 77 (440,934)

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online retailing, customer return rates, customer-retailer relationship, customer value

14.

Prior Information and Consumer Search: Evidence from Eye-Tracking

Number of pages: 56 Posted: 26 May 2022
New York University - Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business, Xi'an Jiaotong University (XJTU) and New York University (NYU) - New York University (NYU), Leonard N. Stern School of Business, Department of Marketing, Students
Downloads 25 (664,702)

Abstract:

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Consumer Search, Search with Learning, Prior Information, Eye-tracking

15.

Online Appendices to Learning Models: An Assessment of Progress, Challenges and New Developments

Number of pages: 19 Posted: 27 Jul 2022
Johns Hopkins University - Carey Business School, New York University (NYU) - Leonard N. Stern School of Business and University of New South Wales
Downloads 10 (791,133)

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Learning Models, Choice Modeling, Dynamic Programming, Structural Models, Brand Equity

16.

Social Responsibility and Brand Equity in the Era of Brands With a Social Purpose: Does Helping Refugees Help Brands?

NYU Stern School of Business Forthcoming
Posted: 15 Mar 2021
New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - New York University (NYU), Leonard N. Stern School of Business, Department of Marketing, Students, New York University (NYU) - Department of Marketing and affiliation not provided to SSRN

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Branding, Brand Equity, Cause Marketing, CSR, Refugee Crisis

17.

Invited Paper — Learning Models: An Assessment of Progress, Challenges, and New Developments

Marketing Science, Vol. 32, No. 6, 2013; pp. 913–938; DOI: 10.1287/mksc.2013.0805
Posted: 05 Dec 2013
Johns Hopkins University - Carey Business School, New York University (NYU) - Leonard N. Stern School of Business and Arizona State University (ASU) - Economics Department

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learning models, choice modeling, dynamic programming, structural models, brand equity