Tulin Erdem

New York University (NYU) - Leonard N. Stern School of Business

44 West 4th Street

Suite 9-160

New York, NY NY 10012

United States

New York University (NYU) - Department of Marketing

Leonard N. Stern Professor of Business

Henry Kaufman Ctr

44 W 4 St.

New York, NY

United States

SCHOLARLY PAPERS

13

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4,784

SSRN CITATIONS
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SSRN RANKINGS

Top 11,557

in Total Papers Citations

62

CROSSREF CITATIONS

28

Scholarly Papers (13)

1.

A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality

Number of pages: 36 Posted: 28 Feb 2007
Tulin Erdem, Michael P. Keane and Baohong Sun
New York University (NYU) - Leonard N. Stern School of Business, Arizona State University (ASU) - Economics Department and Carnegie Mellon University - David A. Tepper School of Business
Downloads 924 (26,369)
Citation 9

Abstract:

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Consumer Choice under Uncertainty, Bayesian Learning, Signaling, Advertising

2.

The Impact of Advertising on Consumer Price Sensitivity in Experience Goods Markets

Number of pages: 49 Posted: 27 Feb 2007
Tulin Erdem, Michael P. Keane and Baohong Sun
New York University (NYU) - Leonard N. Stern School of Business, Arizona State University (ASU) - Economics Department and Carnegie Mellon University - David A. Tepper School of Business
Downloads 912 (26,922)
Citation 12

Abstract:

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Advertising, Consumer Price Sensitivity, Brand Choice

3.

The Price Consideration Model of Brand Choice

Journal of Applied Econometrics, Vol. 24, No. 3, pp. 393-420, April/May 2009
Number of pages: 46 Posted: 10 Apr 2006 Last Revised: 27 Dec 2009
Johns Hopkins University - Carey Business School, New York University (NYU) - Leonard N. Stern School of Business and Arizona State University (ASU) - Economics Department
Downloads 622 (45,427)
Citation 5

Abstract:

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Brand Choice, Purchase Incidence, Price Elasticity, Inter-purchase Spell

4.

How Much Do Consumers Know About the Quality of Products? Evidence from the Diaper Market

Forthcoming in Japanese Economic Review
Number of pages: 47 Posted: 11 Oct 2010 Last Revised: 07 Oct 2019
Johns Hopkins University - Carey Business School, New York University (NYU) - Leonard N. Stern School of Business and University of New South Wales
Downloads 479 (63,240)
Citation 6

Abstract:

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Product Quality, Incomplete Information, Quasi-durable goods, Brand Choice, Inter-purchase Spells, Inventory

5.

Characterizing Brand Effects on Choice and Choice Set Formation Under Uncertainty

Number of pages: 52 Posted: 27 Feb 2007
Tulin Erdem and Joffre Swait
New York University (NYU) - Leonard N. Stern School of Business and Institute for Choice
Downloads 456 (67,200)
Citation 6

Abstract:

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Brand Preference, Branding, Brand Choice, Choice Models, Latent Variable Models

6.

Learning Models: An Assessment of Progress, Challenges and New Developments

Marketing Science, Forthcoming
Number of pages: 54 Posted: 17 Aug 2011 Last Revised: 14 Jul 2013
Johns Hopkins University - Carey Business School, New York University (NYU) - Leonard N. Stern School of Business and Arizona State University (ASU) - Economics Department
Downloads 444 (69,426)
Citation 21

Abstract:

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Learning Models, Choice Modeling, Dynamic Programming, Structural Models, Brand Equity

7.

Modeling the Intra Household Behavioral Interaction

Number of pages: 45 Posted: 17 Mar 2009
Sha Yang, Yi Zhao, Tulin Erdem and Ying Zhao
University of Southern California - Marshall School of Business, Georgia State University - Department of Marketing, New York University (NYU) - Leonard N. Stern School of Business and Hong Kong University of Science & Technology (HKUST)
Downloads 368 (86,587)

Abstract:

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Autologistic choice model, Joint Consumption, Behavioral interaction, Family member decision-making, and Hierarchical Bayesian analysis

8.

Empirical Models of Learning Dynamics: A Survey of Recent Developments

Rotman School of Management Working Paper No. 2810950
Number of pages: 54 Posted: 18 Jul 2016
Johns Hopkins University - Carey Business School, New York University (NYU) - Leonard N. Stern School of Business and University of New South Wales
Downloads 213 (153,815)
Citation 6

Abstract:

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Social Learning, Correlated Learning, Search and Learning, Heuristic Approach

9.

Counter-Cyclical Price Promotion: Capturing Seasonal Category Expansion Under Endogenous Consumption

Number of pages: 55 Posted: 13 Mar 2018
Minjung Kwon, Tulin Erdem and Masakazu Ishihara
New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Leonard N. Stern School of Business
Downloads 151 (208,675)
Citation 2

Abstract:

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counter-cyclical pricing, endogenous consumption, stockpiling, category expansion, promotion effects, seasonal demand, price expectation

10.

A Simple Method to Estimate the Roles of Learning, Inventories and Category Consideration in Consumer Choice

Rotman School of Management Working Paper No. 2450679
Number of pages: 28 Posted: 15 Jun 2014 Last Revised: 10 Mar 2015
Johns Hopkins University - Carey Business School, New York University (NYU) - Leonard N. Stern School of Business and University of New South Wales
Downloads 132 (232,532)
Citation 12

Abstract:

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consumer learning, stockpiling, inventory, category consideration, discrete choice, forward-looking behavior

11.

Consumer Learning and Evolution of Consumer Brand Preferences

Quantitative Marketing and Economics, Vol. 13, No. 3, 2015, Kelley School of Business Research Paper No. 15-74
Number of pages: 57 Posted: 11 Oct 2015
Hai Che, Tulin Erdem and T. Sabri Oncu
Indiana University - Kelley School of Business, New York University (NYU) - Leonard N. Stern School of Business and United Nations - Conference on Trade and Development (UNCTAD)
Downloads 83 (319,521)
Citation 2

Abstract:

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Strategic sampling, Spill-over effects, Duration dependence, Consumer choice under uncertainty, Bayesian learning

12.

Invited Paper — Learning Models: An Assessment of Progress, Challenges, and New Developments

Marketing Science, Vol. 32, No. 6, 2013; pp. 913–938; DOI: 10.1287/mksc.2013.0805
Posted: 05 Dec 2013
Johns Hopkins University - Carey Business School, New York University (NYU) - Leonard N. Stern School of Business and Arizona State University (ASU) - Economics Department

Abstract:

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learning models, choice modeling, dynamic programming, structural models, brand equity

13.

Customer Return Rate Evolution

Number of pages: 43
Frankfurt School of Finance & Management gemeinnützige GmbH, New York University (NYU) - Leonard N. Stern School of Business and Frankfurt School of Finance & Management
Downloads 0

Abstract:

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online retailing, customer return rates, customer-retailer relationship, customer value

Other Papers (1)

Total Downloads: 0
1.

Eye-Movements, Attention, and Utility Accumulation During Brand Choice

Posted: 15 Jun 2019
Tilburg University, CentER, New York University (NYU) - Leonard N. Stern School of Business and Erasmus University Rotterdam (EUR) - Department of Marketing Management

Abstract:

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Attention and Brand Choice, Complex Decision-Making, Utility Accumulation, Eye-Tracking