Tulin Erdem

New York University (NYU) - Leonard N. Stern School of Business

44 West 4th Street

Suite 9-160

New York, NY NY 10012

United States

New York University (NYU) - Department of Marketing

Leonard N. Stern Professor of Business

Henry Kaufman Ctr

44 W 4 St.

New York, NY

United States

SCHOLARLY PAPERS

15

DOWNLOADS
Rank 11,333

SSRN RANKINGS

Top 11,333

in Total Papers Downloads

5,105

SSRN CITATIONS
Rank 11,492

SSRN RANKINGS

Top 11,492

in Total Papers Citations

76

CROSSREF CITATIONS

28

Scholarly Papers (15)

1.

The Impact of Advertising on Consumer Price Sensitivity in Experience Goods Markets

Number of pages: 49 Posted: 27 Feb 2007
Tulin Erdem, Michael P. Keane and Baohong Sun
New York University (NYU) - Leonard N. Stern School of Business, Arizona State University (ASU) - Economics Department and Carnegie Mellon University - David A. Tepper School of Business
Downloads 1,027 (25,788)
Citation 13

Abstract:

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Advertising, Consumer Price Sensitivity, Brand Choice

2.

A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality

Number of pages: 36 Posted: 28 Feb 2007
Tulin Erdem, Michael P. Keane and Baohong Sun
New York University (NYU) - Leonard N. Stern School of Business, Arizona State University (ASU) - Economics Department and Carnegie Mellon University - David A. Tepper School of Business
Downloads 935 (29,551)
Citation 9

Abstract:

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Consumer Choice under Uncertainty, Bayesian Learning, Signaling, Advertising

3.

The Price Consideration Model of Brand Choice

Journal of Applied Econometrics, Vol. 24, No. 3, pp. 393-420, April/May 2009
Number of pages: 46 Posted: 10 Apr 2006 Last Revised: 27 Dec 2009
Johns Hopkins University - Carey Business School, New York University (NYU) - Leonard N. Stern School of Business and Arizona State University (ASU) - Economics Department
Downloads 625 (51,126)
Citation 7

Abstract:

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Brand Choice, Purchase Incidence, Price Elasticity, Inter-purchase Spell

4.

How Much Do Consumers Know About the Quality of Products? Evidence from the Diaper Market

Number of pages: 47 Posted: 11 Oct 2010 Last Revised: 15 Jun 2020
Johns Hopkins University - Carey Business School, New York University (NYU) - Leonard N. Stern School of Business and University of New South Wales
Downloads 489 (69,591)
Citation 8

Abstract:

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Product Quality, Incomplete Information, Quasi-durable goods, Brand Choice, Inter-purchase Spells, Inventory

5.

Characterizing Brand Effects on Choice and Choice Set Formation Under Uncertainty

Number of pages: 52 Posted: 27 Feb 2007
Tulin Erdem and Joffre Swait
New York University (NYU) - Leonard N. Stern School of Business and Institute for Choice
Downloads 463 (74,422)
Citation 5

Abstract:

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Brand Preference, Branding, Brand Choice, Choice Models, Latent Variable Models

6.

Learning Models: An Assessment of Progress, Challenges and New Developments

Marketing Science, Forthcoming
Number of pages: 54 Posted: 17 Aug 2011 Last Revised: 14 Jul 2013
Johns Hopkins University - Carey Business School, New York University (NYU) - Leonard N. Stern School of Business and Arizona State University (ASU) - Economics Department
Downloads 459 (75,231)
Citation 23

Abstract:

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Learning Models, Choice Modeling, Dynamic Programming, Structural Models, Brand Equity

7.

Modeling the Intra Household Behavioral Interaction

Number of pages: 45 Posted: 17 Mar 2009
Sha Yang, Yi Zhao, Tulin Erdem and Ying Zhao
University of Southern California - Marshall School of Business, Georgia State University - Department of Marketing, New York University (NYU) - Leonard N. Stern School of Business and Hong Kong University of Science & Technology (HKUST)
Downloads 375 (95,299)

Abstract:

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Autologistic choice model, Joint Consumption, Behavioral interaction, Family member decision-making, and Hierarchical Bayesian analysis

8.

Empirical Models of Learning Dynamics: A Survey of Recent Developments

Rotman School of Management Working Paper No. 2810950
Number of pages: 54 Posted: 18 Jul 2016
Johns Hopkins University - Carey Business School, New York University (NYU) - Leonard N. Stern School of Business and University of New South Wales
Downloads 243 (151,207)
Citation 7

Abstract:

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Social Learning, Correlated Learning, Search and Learning, Heuristic Approach

9.

Counter-Cyclical Price Promotion: Capturing Seasonal Category Expansion Under Endogenous Consumption

Number of pages: 55 Posted: 13 Mar 2018
Minjung Kwon, Tulin Erdem and Masakazu Ishihara
New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Leonard N. Stern School of Business
Downloads 182 (197,958)
Citation 3

Abstract:

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counter-cyclical pricing, endogenous consumption, stockpiling, category expansion, promotion effects, seasonal demand, price expectation

10.

A Simple Method to Estimate the Roles of Learning, Inventories and Category Consideration in Consumer Choice

Rotman School of Management Working Paper No. 2450679
Number of pages: 28 Posted: 15 Jun 2014 Last Revised: 10 Mar 2015
Johns Hopkins University - Carey Business School, New York University (NYU) - Leonard N. Stern School of Business and University of New South Wales
Downloads 136 (252,419)
Citation 14

Abstract:

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consumer learning, stockpiling, inventory, category consideration, discrete choice, forward-looking behavior

11.

Consumer Learning and Evolution of Consumer Brand Preferences

Quantitative Marketing and Economics, Vol. 13, No. 3, 2015, Kelley School of Business Research Paper No. 15-74
Number of pages: 57 Posted: 11 Oct 2015
Hai Che, Tulin Erdem and T. Sabri Oncu
Indiana University - Kelley School of Business, New York University (NYU) - Leonard N. Stern School of Business and United Nations - Conference on Trade and Development (UNCTAD)
Downloads 86 (346,011)
Citation 4

Abstract:

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Strategic sampling, Spill-over effects, Duration dependence, Consumer choice under uncertainty, Bayesian learning

12.

Prior Information and Consumer Search: Evidence from Eye-tracking

NYU Stern School of Business Forthcoming
Number of pages: 56 Posted: 23 Dec 2020 Last Revised: 01 Mar 2021
Raluca Ursu, Qianyun Poppy Zhang and Tulin Erdem
New York University - Stern School of Business, New York University (NYU) - New York University (NYU), Leonard N. Stern School of Business, Department of Marketing, Students and New York University (NYU) - Leonard N. Stern School of Business
Downloads 58 (428,523)

Abstract:

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consumer search, search with learning, prior uncertainty, eye-tracking, recommendation systems

Attention Trajectories Predict Brand Choice

Number of pages: 108 Posted: 15 Jun 2019 Last Revised: 01 May 2021
Erasmus University Rotterdam (EUR) - Department of Marketing Management, Tilburg University, CentER and New York University (NYU) - Leonard N. Stern School of Business
Downloads 22 (619,393)

Abstract:

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Attention and Brand Choice, Complex Decision-Making, Utility Accumulation, Eye-Tracking, K-fold Cross-Validation.

Eye-movements, Attention, and Utility Accumulation During Brand Choice

Number of pages: 50 Posted: 29 Apr 2021
Tilburg University, CentER, New York University (NYU) - Leonard N. Stern School of Business and Erasmus University Rotterdam (EUR) - Department of Marketing Management
Downloads 5 (753,853)

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Attention and Brand Choice, Complex Decision-Making, Utility Accumulation, Eye-Tracking

14.

Social Responsibility and Brand Equity in the Era of Brands With a Social Purpose: Does Helping Refugees Help Brands?

NYU Stern School of Business Forthcoming
Posted: 15 Mar 2021
New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - New York University (NYU), Leonard N. Stern School of Business, Department of Marketing, Students, New York University (NYU) - Department of Marketing and affiliation not provided to SSRN

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Branding, Brand Equity, Cause Marketing, CSR, Refugee Crisis

15.

Invited Paper — Learning Models: An Assessment of Progress, Challenges, and New Developments

Marketing Science, Vol. 32, No. 6, 2013; pp. 913–938; DOI: 10.1287/mksc.2013.0805
Posted: 05 Dec 2013
Johns Hopkins University - Carey Business School, New York University (NYU) - Leonard N. Stern School of Business and Arizona State University (ASU) - Economics Department

Abstract:

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learning models, choice modeling, dynamic programming, structural models, brand equity