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Yi-Jing Lee

Feng Chia University

100 Wenhwa Road

Talchung

Taiwan

  • Feng Chia University

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Scholarly Papers (1)

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Text Content Analysis Techniques that Marketing Managers Must Know: A Comprehensive Literature Review and Practical Applications

Number of pages: 73 Posted: 07 May 2025
Yi-Jing Lee, Hao-Chiang Koong Lin, Hsiu-Yuan Tsao and Meng-Zeng Lin
Feng Chia University, affiliation not provided to SSRN, National Chung Hsing University and affiliation not provided to SSRN
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Abstract:

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Text Content Analysis (TCA), Sentiment Analysis, Marketing Analytics, Semantic Search Engines, Consumer Insights, Artificial Intelligence (AI), Data-Driven Marketing, Knowledge Management, Multimodal Analysis, Marketing Strategy Optimization, DIKW Pyramid