John M. T. Balmer

University of Bradford - School of Management

Emm Lane

Bradford, West Yorkshire Bd9 4JL

United Kingdom

SCHOLARLY PAPERS

2

DOWNLOADS

124

CITATIONS
Rank 15,240

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in Total Papers Citations

47

Scholarly Papers (2)

1.

New Frontiers and Perspectives in Corporate Brand Management: In Search of a Theory

International Studies of Management & Organization, Vol. 37, No. 4 (Winter), pp. 3-19, 2007-2008
Number of pages: 17 Posted: 16 Oct 2012
Avinandan Mukherjee and John M. T. Balmer
Clayton State University - University System of Georgia and University of Bradford - School of Management
Downloads 94 (274,390)

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corporate brand management, brand, marketing

2.

Social Identity, Organizational Identity and Corporate Identity: Towards an Integrated Understanding of Processes, Patternings and Products

British Journal of Management, Vol. 18, No. S1, pp. S1-S16, March 2007
Number of pages: 16 Posted: 01 Mar 2007
Joep P. Cornelissen, S. Alexander Haslam and John M. T. Balmer
Independent, University of Exeter - School of Psychology and University of Bradford - School of Management
Downloads 30 (464,700)
Citation 1
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