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Max Turrey
University of Trier
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SCHOLARLY PAPERS
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Scholarly Papers (1)
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Psychological targeting with scarcity messages: When scarcity-based persuasion fails for the average consumer, it might still influence specific consumers
Number of pages: 49
Posted: 19 May 2025
Last Revised: 17 Jul 2026
Thomas Schilling
and Max Turrey
University of Trier and University of Trier
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Abstract:
Persuasive marketing, personality traits, e-commerce, dark patterns, personalization
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