Nashville, TN 37203
United States
Vanderbilt University - Marketing
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resource scarcity, selfishness, generosity, competitive orientation, welfare advancement, judgment and decision making, social psychology, consumer behavior, marketing
Branding, brand extensions, consumer mindsets, choice
Uncertainty, Promotions, Wishful Thinking, Optimism
negativity bias, motivation, mis-prediction, incentives
emotion, hedonic consumption, guilt, pleasure
construal level theory, choice, pro-social, secondary benefits
Self-signaling, charitable donation, context effects, prosocial behavior, choice
Resource Scarcity, Financial Deprivation, Commodity Theory, Life History Theory, Self-Regulation, Goals, Compensatory Consumption
charitable giving, donations, altruism, self-interest, crowding out, self-signaling, social signaling
Maximizing, Mindset, Scarcity, Morality, Immoral Behavior, Cheating
scarcity, resource scarcity, prosocial behavior, sustainability, construal level, choice
uncertainty, risk, the preference for certainty, processing style
motivation, prediction, incentives, lay theory, pro-social
goals, self-control, conflict, justification, choice
choice, purchase quantity, construal level theory, mindsets, goals
Branding, innovation, construal level theory, choice, purchase intentions
happiness, intervention, behavior, behavioral change