Radhika Joshi

University of Calcutta - IISWBM

Student

Management House

College Square West

Kolkata, West Bengal 700073

India

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Scholarly Papers (1)

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Colour, Colour Everywhere: In Marketing Too

SCMS Journal of Indian Management, 2007
Number of pages: 7 Posted: 14 Mar 2007
Rohit Vishal Kumar and Radhika Joshi
IMI Bhubaneswar and University of Calcutta - IISWBM
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Abstract:

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color, marketing, consumer behaviour