Mingzhi Li

Tsinghua University - School of Economics & Management

Beijing, 100084

China

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Advertising versus Brokerage Model for Online Trading Platforms

Forthcoming in MIS Quarterly
Number of pages: 58 Posted: 06 Nov 2012 Last Revised: 11 Aug 2015
Jianqing Chen, Ming Fan and Mingzhi Li
The University of Texas at Dallas, Jindal School of Management, University of Washington - Michael G. Foster School of Business and Tsinghua University - School of Economics & Management
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Citation 7

Abstract:

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Revenue Models, Two-Sided Market, C2C Platform