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Nagalakshmi M.V.N

SRM Institute of Science and Technology, Kattankulathur

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Sustainable Marketing: Decoding Green Branding's Impact on Consumer Perceptions, Trust, and Purchase Intentions

Number of pages: 8 Posted: 10 Jul 2025
Nagalakshmi M.V.N, Y.V.N. Sai Sri Charan, Udayakumar Subramanian, S. Ganapathy, Neha Jain and Jagbir Singh Kadyan
SRM Institute of Science and Technology, Kattankulathur, Department of Technology, Verizon Data Services Limited,, Vel Tech Rangarajan Dr.Sagunthala R&D Insitute of Science & Technology, Sri Amaraavathi College of Arts and Science, Karur, Tamil Nadu, India., Amity University Haryana, Gurugram and Centre for Socio-economic & Sustainability Research.
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Green Branding, Sustainable Marketing, Consumer Perception, Trust, Purchase Intention, Perceived Authenticity, Environmental Concern