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Vojtěch Zíka

University of New York in Prague

Londýnská 41

Prague, 120 00

Czech Republic

  • University of New York in Prague

SCHOLARLY PAPERS

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Scholarly Papers (1)

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Visual Attention to Nicotine Product Packaging: Eye-Tracking Evidence from a Controlled Experiment

Number of pages: 20 Posted: 27 Jul 2025
Michael Fanta, Radek Soběhart, Jakub Žofčák, Viktor Mravčík, Vojtěch Zíka and Aleš Rod
Anglo-American University, affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN, University of New York in Prague and Anglo-American University
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Abstract:

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Eye-tracking, Nicotine products, Packaging design, Health warnings, Consumer attention