Fangqing Pu

Zhejiang Sci-tech University

Hangzhou

China

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Game-Changer or Not? The Role of Generative AI in Digital Game Innovation

Posted: 01 Oct 2025

Fangqing Pu, Ge He, Shuzhong Ma and Chenshuo Sun

Zhejiang Sci-tech University, Xi'an Jiaotong University, Zhejiang University and New York University (NYU) - Leonard N. Stern School of Business

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