Rajiv Garg

Goizueta Business School, Emory University

Associate Professor

1300 Clifton Road

Atlanta, GA 30322

United States

http://www.rajivgarg.org

  • Goizueta Business School, Emory University

SCHOLARLY PAPERS

17

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SSRN CITATIONS
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64

CROSSREF CITATIONS

9

Scholarly Papers (17)

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1.

Inferring App Demand from Publicly Available Data

MIS Quarterly, Forthcoming
Number of pages: 25 Posted: 09 Sep 2011 Last Revised: 19 Jun 2014
Rajiv Garg and Rahul Telang
Goizueta Business School, Emory University and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 11,439 (733)
Citation 36

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Mobile Apps, App Store, Sales-Rank Calibration, App Downloads, Pareto Distribution, Android, Apple iTunes, In-App Purchase

2.

To Be or Not To Be Linked: Job Search Using Online Social Networks by Unemployed Workforce

Management Science (forthcoming)
Number of pages: 38 Posted: 19 Apr 2011 Last Revised: 15 Jul 2017
Rajiv Garg and Rahul Telang
Goizueta Business School, Emory University and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 1,036 (36,532)
Citation 10

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LinkedIn, online job search, social capital, social influence, information discovery

3.

Measuring Information Diffusion in an Online Community

Journal of Management Information Systems (JMIS), Forthcoming
Number of pages: 42 Posted: 17 Jun 2011
Rajiv Garg, Michael D. Smith and Rahul Telang
Goizueta Business School, Emory University, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 797 (52,556)
Citation 5

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information diffusion, peer influence, new content discovery, online music community, social influence, empirical research, data mining

4.

Cross-Platform Spillover Effects in Consumption of Viral Content: A Quasi-Experimental Analysis Using Synthetic Controls

Number of pages: 50 Posted: 31 Jul 2017 Last Revised: 05 Sep 2019
Haris Krijestorac, Rajiv Garg and Vijay Mahajan
HEC Paris, Goizueta Business School, Emory University and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 473 (102,171)
Citation 3

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spillover effect, quasi-experiments, synthetic control, information diffusion, viral marketing

5.

Social Networks, Funding, and Regional Advantages in Technology Entrepreneurship

Information Systems Research (Forthcoming)
Number of pages: 43 Posted: 04 Oct 2015 Last Revised: 29 Jul 2019
John Sibley Butler, Rajiv Garg and Bryan Stephens
University of Texas at Austin - Red McCombs School of Business, Goizueta Business School, Emory University and University of Texas at Austin - Red McCombs School of Business
Downloads 445 (109,497)
Citation 2

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digital entrepreneur, technology startup, social networks, millennial startups, regional advantages

6.

Personality-Based Content Engineering for Rich Digital Media

Number of pages: 49 Posted: 16 May 2019 Last Revised: 07 Mar 2022
Haris Krijestorac, Rajiv Garg and Maytal Saar-Tsechansky
HEC Paris, Goizueta Business School, Emory University and University of Texas at Austin
Downloads 350 (143,950)

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content engineering, personality, rich digital media, random forests, natural language processing

7.

Strategic Social Media Marketing: An Empirical Analysis of Sequential Advertising

Number of pages: 30 Posted: 12 Dec 2018 Last Revised: 06 Apr 2022
Parshuram Hotkar, Rajiv Garg and Kristen Sussman
Indian School of Business (ISB), Goizueta Business School, Emory University and The University of Texas at Austin
Downloads 301 (169,023)

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Social Media Marketing, Sequencing, Targeting, Information Spillover, Social Advertising.

8.

Decisions Under the Illusion of Objectivity: Digital Embeddedness and B2B Purchasing

Number of pages: 43 Posted: 22 Apr 2017 Last Revised: 29 Oct 2020
Haris Krijestorac, Rajiv Garg and Prabhudev Konana
HEC Paris, Goizueta Business School, Emory University and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 286 (178,343)

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decision-making, information processing theory, procurement, Accessibility-Diagnosticity, heuristic systematic model, digital embeddedness

9.

Specialization vs. Generalization: Analyzing Skill Transferability for Predicting Career Trajectories in High-Tech

Number of pages: 45 Posted: 08 Feb 2018 Last Revised: 06 Jun 2019
Rajiv Garg, Bryan Stephens and John Sibley Butler
Goizueta Business School, Emory University, University of Texas at Austin - Red McCombs School of Business and University of Texas at Austin - Red McCombs School of Business
Downloads 249 (204,904)

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careers, work, technology, executives, entrepreneurs, skills, human capital

10.

The Price of Losing Trust: An Empirical Analysis of Social Misconduct by YouTube Creators

Number of pages: 31 Posted: 10 Mar 2022 Last Revised: 25 Sep 2023
Rajiv Garg, Jeong Ho (John) Kim and Sung Kwan Lee
Goizueta Business School, Emory University, Florida State University - Department of Finance and Chinese University of Hong Kong, Shenzhen
Downloads 179 (278,209)

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social misconduct, online trust, gig economy, online apology, YouTube creators

11.

Rapid Damage Estimation with Iterative Improvements for Relief Resource Planning Post-Disasters

Number of pages: 61 Posted: 15 Oct 2018 Last Revised: 18 May 2020
Rajiv Garg, Yuxin Zhang, Linda Golden and Patrick Brockett
Goizueta Business School, Emory University, University of Texas at Austin, Red McCombs School of Business, Department of Information, Risk and Operations Management, Students, University of Texas at Austin - Department of Marketing and University of Texas at Austin - Red McCombs School of Business
Downloads 119 (386,194)

Abstract:

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Disaster Management, Business Analytics, Iterative Learning, Hurricane Harvey

12.

Segmenting Bitcoin Transactions for Direction of Price Movement Prediction

Number of pages: 25 Posted: 12 May 2023
Yuxin Zhang, Rajiv Garg, Linda Golden, Patrick Brockett and Ajit Sharma
University of Texas at Austin, Red McCombs School of Business, Department of Information, Risk and Operations Management, Students, Goizueta Business School, Emory University, University of Texas at Austin - Department of Marketing, University of Texas at Austin - Red McCombs School of Business and Wayne State University - Mike Ilitch School of Business
Downloads 76 (518,058)

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Bitcoin price prediction, blockchain transactions, financial transaction distribution, financial market segmentation, cryptocurrency transactions, investor segmentation

13.

Design Thinking for Data-Driven Decisions in Learning: A Mindshift Approach

Posted: 16 Jun 2023
Sriparna Basu, Shilpi Jain, Bishakha Majumdar and Rajiv Garg
Fore School of Management, Fore School of Management, Indian Institute of Management Visakhapatnam and Goizueta Business School, Emory University

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Data-driven decisions, design thinking, mind-shift, online campaigns, Twitter

14.

To Respond or Not to Respond?: The Influence of Firestorm Dynamics and Top Management Team Composition on Firm Response to Social Media Firestorms

Posted: 06 Jun 2023
Chandra Srivastava, Rajiv Garg and Vijay Mahajan
St. Edwards University, Goizueta Business School, Emory University and University of Texas at Austin - Department of Information, Risk and Operations Management

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social media firestorm, female representation in the top management team, female leadership, chief marketing officer, crisis management

15.

Like Economy

Posted: 04 Oct 2015
Rajiv Garg and Anitesh Barua
Goizueta Business School, Emory University and University of Texas at Austin - Department of Information, Risk and Operations Management

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social advertising, social influence, social signaling, social networks, information diffusion, peer influence

16.

Discovery of Music through Peers in an Online Community

44th Hawaii International Conference on System Sciences (HICSS 2011)
Posted: 20 Apr 2011 Last Revised: 07 Oct 2018
Rajiv Garg, Rahul Telang and Michael D. Smith
Goizueta Business School, Emory University, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management

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information diffusion, peer influence, new content discovery, online music community, social influence

17.

Voice of the Machine: The Role of Vocal Acoustics in Consumer Decision-Making

Haris Krijestorac, Rajiv Garg and Vijay Mahajan
HEC Paris, Goizueta Business School, Emory University and University of Texas at Austin - Department of Information, Risk and Operations Management

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Voice, acoustics, sensory marketing, consumer decision-making, content engineering, smart devices