Leiming Ma

Independent

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Scholarly Papers (1)

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Consumer Perceptions of CSR: (How) Is China Different?

International Marketing Review, Forthcoming
Number of pages: 36 Posted: 18 Oct 2014
Ans Kolk, Willemijn van Dolen and Leiming Ma
University of Amsterdam Business School, University of Amsterdam Business School and Independent
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Abstract:

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corporate social responsibility, China, consumers, multinationals, domestic firms, regional differences