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Alessandra Borghini

affiliation not provided to SSRN

  • affiliation not provided to SSRN

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Eager to Use or Despair to Lose? Psychological Drivers of the Wta–Wtp Gap in Marine Ecosystem Service Valuation

Number of pages: 44 Posted: 18 Aug 2025
Greta Colombi, Natalia Marzia Gusmerotti, Francesco Testa, Alessandra Borghini and Marco Frey
affiliation not provided to SSRN, University of Rome Tor Vergata, Sant’Anna School of Advanced Studies - Institute of Management, affiliation not provided to SSRN and Sant’Anna School of Advanced Studies - Institute of Management
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Abstract:

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Willingness to pay (WTP), Willingness to Accept (WTA), marine ecosystem services, Coastal ecosystem services, ecosystem services valuation, Psychological Drivers