R. Prins

affiliation not provided to SSRN

No Address Available

SCHOLARLY PAPERS

1

DOWNLOADS

442

SSRN CITATIONS
Rank 43,419

SSRN RANKINGS

Top 43,419

in Total Papers Citations

0

CROSSREF CITATIONS

12

Scholarly Papers (1)

Marketing Communication Drivers of Adoption Timing of a New E-Service Among Existing Customers

ERIM Report Series Reference No. ERS-2007-018-MKT
Number of pages: 43 Posted: 12 Apr 2007
R. Prins and P.C. Verhoef
affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 257 (120,933)

Abstract:

Loading...

Competitive advertising, E-services, Hazard model, New product adoption, Telecommunications

Marketing Communication Drivers of Adoption Timing of a New E-Service Among Existing Customers

ERIM Report Series Reference No. ERS-2007-018-MKT
Number of pages: 43 Posted: 03 Nov 2008
R. Prins and Peter C. Verhoef
affiliation not provided to SSRN and University of Groningen - Department of Marketing & Marketing Research
Downloads 185 (166,647)

Abstract:

Loading...

Competitive advertising, E-services, Hazard model, New product adoption, Telecommunications