Rishi R. Roy

McKinsey & Co. Inc.

Konigsallee 60C

Chicago, IL Quebec 60603

United States

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The Dual Role of Modularity: Innovation and Imitation

Management Science, Vol. 54, No. 5, pp. 939-955
Number of pages: 48 Posted: 05 Apr 2007 Last Revised: 09 Jun 2014
University of Michigan - Stephen M. Ross School of Business, University of Pennsylvania - Management Department and McKinsey & Co. Inc.
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Citation 16

Abstract:

modularity, innovation, imitation, firm strategy