Jaakko Aspara

Hanken School of Economics

Christian Grönroos Professor of Marketing

P.O. Box 479

Helsinki, Helsinki 00101

Finland

Aalto University School of Business (formerly known as Helsinki School of Economics)

Associate Professor of Design Business Management

P.O. Box 21230

Helsinki, 00076

Finland

SCHOLARLY PAPERS

27

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CITATIONS
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54

Scholarly Papers (27)

1.

A Methodological Critique of Alcohol and Addiction Researchers’ Studies on the Effect of Advertising on Adolescent Alcohol Consumption

Number of pages: 51 Posted: 23 Jan 2013 Last Revised: 14 Dec 2013
Jaakko Aspara and Henrikki Tikkanen
Hanken School of Economics and Aalto University - Department of Marketing and Management
Downloads 623 (41,484)
Citation 1

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alcohol consumption, advertising, public policy, addiction, meta-analysis, review, adolescents

2.

Cause Marketing Effectiveness and the Moderating Role of Price Discounts

Journal of Marketing, Vol. 78 (November 2014), 120-142
Number of pages: 23 Posted: 01 Jul 2014 Last Revised: 30 Dec 2016
Emory University, Temple University, Sichuan University - Business School and Hanken School of Economics
Downloads 244 (124,569)

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Cause Marketing, Social Responsibility, Warm-Glow, Discounts, Field Experiment

3.

Group-Buying Deal Popularity

Journal of Marketing, Vol. 78, No. 2, pp. 20-33, March 2014
Number of pages: 40 Posted: 18 Nov 2013 Last Revised: 05 Dec 2014
Temple University, Emory University, Fudan University and Hanken School of Economics
Downloads 227 (133,845)
Citation 3

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Downloads 215 (141,031)
Citation 2

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Investing in stocks, consumer behavior, consideration, attitude, confidence, optimism, personal relevance, affective evaluation

5.

Explaining Corporate Short-Termism? Self-Reinforcing Processes and Biases Among Investors, Media, and Corporate Managers

Number of pages: 48 Posted: 06 Mar 2012
Hanken School of Economics, University of Tampere - Department of Management Studies, Aalto University - Department of Marketing and Management and Aalto University
Downloads 202 (149,529)

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corporate cgovernance, corporate short-termism, long-term vs short-term, long-term investments, earnings, investors, managerial myopia

6.

Focal versus Background Goals in Consumer Financial Decision-Making: Trading Off Financial Returns for Self-Expression?

European Journal of Marketing, Forthcoming
Number of pages: 41 Posted: 16 May 2012 Last Revised: 28 Jan 2015
Hanken School of Economics, New York University (NYU) - Department of Marketing and University of Adelaide - Business School
Downloads 188 (159,858)

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background goals, consumer financial decision-making, focal goals, self-expression, household finance

7.

Selling Losers and Keeping Winners: How (Savings) Goal Dynamics Predict a Reversal of the Disposition Effect

Marketing Letters, Forthcoming
Number of pages: 15 Posted: 30 Oct 2012 Last Revised: 22 Nov 2013
Jaakko Aspara and Arvid O. I. Hoffmann
Hanken School of Economics and University of Adelaide - Business School
Downloads 183 (163,795)
Citation 1

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Disposition Effect, Household Finance, Goal Systems Theory, Investment Decisions, Savings Goals

8.

Creating Novel Consumer Value vs. Capturing Value: Strategic Emphases and Financial Performance Implications

Journal of Business Research, Forthcoming
Number of pages: 51 Posted: 18 Sep 2010
Jaakko Aspara and Henrikki Tikkanen
Hanken School of Economics and Aalto University - Department of Marketing and Management
Downloads 176 (169,617)

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value creation, value capture, strategy, innovation, consumer value, financial performance, profitable growth, Blue Ocean Strategy, open innovation

9.

Individuals’ Affect-Based Motivations to Invest in Stocks: Beyond Expected Financial Returns and Risks

Journal of Behavioral Finance, Forthcoming
Number of pages: 34 Posted: 28 Aug 2010 Last Revised: 10 Oct 2010
Jaakko Aspara and Henrikki Tikkanen
Hanken School of Economics and Aalto University - Department of Marketing and Management
Downloads 142 (203,260)

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investor psychology, individual investor, affect, attitude, affective self-affinity

10.

Corporate Marketing in the Stock Market: The Impact of Company Identification on Individuals’ Investment Behaviour

European Journal of Marketing, Forthcoming
Number of pages: 40 Posted: 28 Aug 2010
Jaakko Aspara and Henrikki Tikkanen
Hanken School of Economics and Aalto University - Department of Marketing and Management
Downloads 127 (222,075)

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Company identification, organisational identification, investment behaviour, individual investors, corporate marketing, corporate identity, corporate brand, corporate marketing

11.

Stock Ownership as a Motivation of Brand-Loyal and Brand-Supportive Behaviors

Journal of Consumer Marketing, Vol. 26, No. 6, pp. 427-436, 2009
Number of pages: 31 Posted: 08 Sep 2010
Jaakko Aspara
Hanken School of Economics
Downloads 104 (256,717)

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Stock Ownership, Brand Loyalty, Customer Loyalty, Repeat Purchases, Word-of-Mouth, Individual Investor

12.

Consumers’ Stock Preferences Beyond Expected Financial Returns: The Influence of Product and Brand Evaluations

International Journal of Bank Marketing, Vol. 28, No. 3, pp. 193-221, 2010
Number of pages: 43 Posted: 08 Sep 2010
Jaakko Aspara and Henrikki Tikkanen
Hanken School of Economics and Aalto University - Department of Marketing and Management
Downloads 94 (274,535)

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Affect, Attitude, Personal Relevance, Product Domain, Brand, Individual Investors, Investment Behavior, Financial Returns

13.

Exploration and Exploitation Across Three Resource Classes: Market/Customer Intelligence, Brands/Bonds, and Technologies/Processes

European Journal of Marketing, Forthcoming
Number of pages: 52 Posted: 28 Aug 2010
Hanken School of Economics, Aalto University - Department of Marketing and Management, Aalto University School of Business and Aalto University
Downloads 90 (282,229)

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Exploration, exploitation, innovation, markets, technology, market-based assets, business development, strategic marketing

14.

Cut Your Losses and Let Your Profits Run: How Shifting Feelings of Personal Responsibility Reverses the Disposition Effect

Journal of Behavioral and Experimental Finance, pp. 18-24, Forthcoming
Number of pages: 21 Posted: 02 Nov 2015
Jaakko Aspara and Arvid O. I. Hoffmann
Hanken School of Economics and University of Adelaide - Business School
Downloads 87 (288,360)
Citation 1

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Behavioral Finance, Disposition Effect, Household Finance, Individual Investors, Investment Decisions

15.

The Role of Company Affect in Stock Investments: Towards Blind, Undemanding, Non-Comparative, and Committed Love

Journal of Behavioral Finance, Vol. 11, No. 2, pp. 103-113, 2009
Number of pages: 40 Posted: 08 Sep 2010
Jaakko Aspara and Henrikki Tikkanen
Hanken School of Economics and Aalto University - Department of Marketing and Management
Downloads 64 (343,493)

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Investor Psychology, Individual Investor, Affect, Love, Consumers, Stakeholders

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saalistushinnoittelu, predatory pricing, liiketaloudelliset realiteetit, business realities, markkinaolosuhteet, market conditions, liiketoimintamalli, business model, kustannuslaskenta, cost accounting, kilpailuoikeus, competiton law

17.

The Spill-Over of Product Evaluations to Stock Investment Decisions: An Experiment with Finnish Individual Investors

Number of pages: 42 Posted: 23 Jun 2011
Jaakko Aspara
Hanken School of Economics
Downloads 57 (363,834)

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Investor Psychology, Individual Investor, Affect, Attitude, Product Evaluation, Brand

18.

Investors’ Reactions to Company Advertisements: The Persuasive Effect of Product-Featuring Ads

European Journal of Marketing, Forthcoming
Number of pages: 44 Posted: 31 Jan 2015
Jaakko Aspara and Amitav Chakravarti
Hanken School of Economics and New York University (NYU) - Department of Marketing
Downloads 53 (376,435)

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Investor advertising, investor marketing, investment behavior, financial decision making, stock investing, consumer behavior in financial markets, stock market, investor advertisements, stock advertisements, brand image, brand recognition, brand perceptions

19.

Influence of Share Ownership on Repeat Patronage

Journal of Customer Behaviour, Vol. 7, No. 2, pp. 149-163, 2008
Number of pages: 25 Posted: 07 Sep 2010 Last Revised: 13 Sep 2010
Jaakko Aspara, Henrich Nyman and Henrikki Tikkanen
Hanken School of Economics, Hanken School of Economics and Aalto University - Department of Marketing and Management
Downloads 50 (386,259)

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stock ownership, repeat patronage, customer satisfaction, switching behaviour, individual investor, customer loyalty

20.

The Theory of Reproductive Selection: Reconciling Strategic Choice and Firm Evolution

Number of pages: 67 Posted: 27 Jun 2012
Hanken School of Economics, Aalto University - School of Science and Technology and Aalto University - Department of Marketing and Management
Downloads 48 (393,121)

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firm evolution, strategic management, strategic choice, reproductive selection, sexual selection, intra-organizational evolution

21.

High-Volume Business News: Detecting Topic-Specific Sentiments to Account for Brand Ratings and Stock Returns

Proceedings, Marketing Strategy Meets Wall Street IV Conference. Singapore Management University, Marketing Strategy Meets Wall Street Conference, Singapore, Singapore, 08.01.2015.
Number of pages: 52 Posted: 23 Jan 2018
Pekka Malo, Jaakko Aspara, Xueming Luo and Ankur Sinha
Aalto University, Hanken School of Economics, Temple University and Indian Institute of Management (IIM), Ahmedabad
Downloads 46 (400,069)

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online analytics, buzz, probabilistic topic modeling, variational inference, sentiment analysis, news stream, big data, business news, brand ratings, stock returns, impact analysis

22.

Naturally Designed for Masculinity vs. Femininity? Prenatal Testosterone Predicts Male Consumers' Choices of Gender-Imaged Products

Aspara, Jaakko, & Van Den Bergh, Bram, "Naturally Designed for Masculinity vs. Femininity? Prenatal Testosterone Predicts Male Consumers' Choices of Gender-Imaged Products", International Journal of Research in Marketing, Forthcoming
Number of pages: 15 Posted: 26 Sep 2013
Jaakko Aspara and Bram Van Den Bergh
Hanken School of Economics and Erasmus University Rotterdam (EUR) - Department of Marketing Management
Downloads 46 (400,069)

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digit ratio, testosterone, gender image, masculinity, femininity, sex hormones, consumption choices, consumption preferences

23.

Interactions of Individuals’ Company-Related Attitudes and Their Buying of the Companies’ Stocks and Products

Journal of Behavioral Finance, Vol. 9, No. 2, pp. 85-94
Number of pages: 35 Posted: 11 Sep 2010
Jaakko Aspara and Henrikki Tikkanen
Hanken School of Economics and Aalto University - Department of Marketing and Management
Downloads 46 (400,069)

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Investing in stocks, consumer behavior, attitude

24.

The Interrelationship of Stock Ownership and Customer Relationship Volume: Case of a Nordic Retail Bank

Journal of Financial Services Marketing, Vol. 14, No. 3, pp. 203-217, 2009
Number of pages: 31 Posted: 07 Sep 2010 Last Revised: 10 Oct 2010
Jaakko Aspara, Henrich Nyman and Henrikki Tikkanen
Hanken School of Economics, Hanken School of Economics and Aalto University - Department of Marketing and Management
Downloads 43 (410,878)

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Customer Relationship Management, Customer Relationship Volume, Stockowners, Shareholders, Investors, Customer Loyalty, Shareholder Loyalty

25.

Aesthetics of Stock Investments

Consumption Markets & Culture, Vol. 12, No. 2, pp. 99-131, 2009
Number of pages: 35 Posted: 07 Sep 2010
Jaakko Aspara
Hanken School of Economics
Downloads 38 (430,302)

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Aesthetics, Financial Market, Individual Investors, Investments, Investment Behavior, Stock Market, Stocks

26.

Sleeping with Competitors: The Impact of NPD Phases on Stock Market Reactions to Horizontal Collaboration

Journal of the Academy of Marketing Science (2015) 43:490-511; DOI 10.1007/s11747-014-0396-3, Kelley School of Business Research Paper No. 17-3
Number of pages: 55 Posted: 22 Dec 2016 Last Revised: 05 Jan 2017
Shanghai Jiao Tong University (SJTU), Temple University, Indiana University - Kelley School of Business - Department of Marketing and Hanken School of Economics
Downloads 27 (479,908)

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Horizontal collaboration, Investors, Stock market reactions, New product development (NPD), Emerging markets

27.

How do Institutional Actors in the Financial Market Assess Companies’ Product Design? The Quasi-Rational Evaluative Schemes

Knowledge, Technology & Policy, Vol. 22, No. 4, pp. 241-258, 2010
Number of pages: 40 Posted: 08 Sep 2010
Jaakko Aspara
Hanken School of Economics
Downloads 25 (490,705)

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Strategic Design, Design Strategy, Financial Market, Investors, Investment Analysts