Jiewen Hong

Northwestern University - Department of Marketing

Kellogg School of Management

2001 Sheridan Rd.

Evanston, IL 60208

United States

SCHOLARLY PAPERS

2

DOWNLOADS

195

SSRN CITATIONS

0

CROSSREF CITATIONS

4

Scholarly Papers (2)

1.

Perceptual Focus Effects in Choice

Journal of Consumer Research, Vol. 34, August 2007
Number of pages: 13 Posted: 12 Jun 2020
Alexander Chernev, Jiewen Hong and Ryan Hamilton
Downloads 148 (214,480)

Abstract:

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2.

Understanding and Tackling Unethical Consumption: The Case of Counterfeit Consumption

HKUST IEMS Working Paper No. 2017-42
Number of pages: 57 Posted: 31 Jan 2018
(Joyce)Jingshi Liu, Amy Dalton and Jiewen Hong
Hong Kong University of Science & Technology (HKUST) - Department of Marketing, Hong Kong University of Science & Technology (HKUST) - Department of Marketing and Northwestern University - Department of Marketing
Downloads 47 (430,344)

Abstract:

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Counterfeit consumption, mixed emotions, social signaling