Jiewen Hong

Northwestern University - Department of Marketing

Kellogg School of Management

2001 Sheridan Rd.

Evanston, IL 60208

United States

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SCHOLARLY PAPERS

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Scholarly Papers (2)

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1.

Perceptual Focus Effects in Choice

Journal of Consumer Research, Vol. 34, August 2007

Number of pages: 13 Posted: 12 Jun 2020

Alexander Chernev, Jiewen Hong and Ryan Hamilton

Northwestern University - Department of Marketing, Northwestern University - Department of Marketing and Emory University

Downloads 175 (262,071)

Abstract:

2.

Understanding and Tackling Unethical Consumption: The Case of Counterfeit Consumption

HKUST IEMS Working Paper No. 2017-42

Number of pages: 57 Posted: 31 Jan 2018

(Joyce)Jingshi Liu, Amy Dalton and Jiewen Hong

Hong Kong University of Science & Technology (HKUST) - Department of Marketing, Hong Kong University of Science & Technology (HKUST) - Department of Marketing and Northwestern University - Department of Marketing

Downloads 83 (451,810)

Abstract:

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