Durairaj Maheswaran

New York University (NYU) - Department of Marketing

Henry Kaufman Ctr

44 W 4 St.

New York, NY

United States

SCHOLARLY PAPERS

3

DOWNLOADS

404

CITATIONS

6

Scholarly Papers (3)

1.

The Effect of Cultural Orientation on Persuasion

Number of pages: 16 Posted: 17 Nov 2006
Durairaj Maheswaran and Jennifer Aaker
New York University (NYU) - Department of Marketing and Stanford University - Graduate School of Business
Downloads 404 (71,481)
Citation 6

Abstract:

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2.

Motivated Reasoning: A Depth-of-Processing Perspective

University of Rochester, Working Paper No. MS 98-03
Posted: 05 Nov 1998
Durairaj Maheswaran
New York University (NYU) - Department of Marketing

Abstract:

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3.

Comparative Versus Noncomparative Messages: The Moderating Impact of Pre-Purchase Attribute Verifiability

Simon School of Business Working Paper MS 95-02
Posted: 25 Apr 1998
Shailendra Pratap Jain, Bruce Buchanan and Durairaj Maheswaran
University of Washington, New York University (NYU) - Markets, Ethics & Law (MEL) Program and New York University (NYU) - Department of Marketing

Abstract:

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