Gautham Gaopl Vadakkepatt

Texas A&M University - Mays Business School

Wehner 401Q, MS 4353

College Station, TX 77843-4218

United States

SCHOLARLY PAPERS

1

DOWNLOADS

107

CITATIONS

4

Scholarly Papers (1)

1.

Interactive Technologies and Retailing Strategy: A Review, Conceptual Framework and Future Research Directions

Journal of Interactive Marketing (2010), 24 (2), 96-110
Number of pages: 15 Posted: 20 Dec 2013 Last Revised: 31 Dec 2016
Temple University - Department of Management Information Systems, Texas A&M University - Department of Marketing, University of Texas at Austin - Red McCombs School of Business, Texas A&M University - Mays Business School, Texas A&M University - Department of Marketing, University of Washington, Bothell - E-Commerce and Marketing and Advance Auto
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Abstract:

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Interactive technology, Interactive retailing technology, Retailing strategy, Strategy capabilities