Byeong Jun Kim

Hong Kong University of Science & Technology (HKUST)

Clearwater Bay

Kowloon, 999999

Hong Kong

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Zooming in on Choice: How Do Consumers Search for Cameras Online?

Number of pages: 60 Posted: 18 Oct 2014
Bart J. Bronnenberg, Byeong Jun Kim and Carl F. Mela
Tilburg University, CentER, Hong Kong University of Science & Technology (HKUST) and Duke University - Fuqua School of Business
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Citation 8

Abstract:

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Consumer search and choice, online purchase, search dynamics, digital cameras