Jae Wook Kim

Korea University Business School (KUBS)

Anam-Dong, Seongbuk-Gu

Seoul 136-701, 136701

SCHOLARLY PAPERS

1

DOWNLOADS

24

SSRN CITATIONS

1

CROSSREF CITATIONS

0

Scholarly Papers (1)

1.

Determinants ofcLoyalty Point Redemption: Implications for Customer Equity Management

Journal of Business Research, Vol. 69, No. 9, 2016
Number of pages: 28 Posted: 13 Jun 2018
Korea University, Korea University Business School, Korea University Business School (KUBS), Korea University Business School and Korea University Business School (KUBS)
Downloads 24 (631,240)
Citation 1

Abstract:

Loading...

Customer Equity, Demographic Characteristics, Loyalty Program, Online Channel, Point Redemption