Young-Gul Kim

Korea Advanced Institute of Science and Technology (KAIST)

Professor

Korea, Republic of (South Korea)

SCHOLARLY PAPERS

4

DOWNLOADS

639

CITATIONS

3

Scholarly Papers (4)

1.

Dissecting Movie Genres from an Audience Perspective: MTI Movie Classification Method

KAIST Business School Working Paper No. 2012-008
Number of pages: 45 Posted: 08 Oct 2012
Ji-Hyun Shon, Young-Gul Kim and Sang-Jin Yim
KAIST Business School, Korea Advanced Institute of Science and Technology (KAIST) and CJ E&M Pictures
Downloads 275 (109,977)

Abstract:

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movie genre, movie classification, movie type, MTI, box-office, audience

2.

When and How Much to Pledge: The Role of Reward versus Altruistic Motivations in Predicting Crowdfunding Pledges

Number of pages: 34 Posted: 12 May 2017 Last Revised: 09 Jul 2018
Sunghan Ryu, Jooyoung Park, Keongtae Kim and Young-Gul Kim
USC-SJTU Institute of Cultural and Creative Industry, Shanghai Jiao Tong University, Peking University - HSBC School of Business, Decision Science and Managerial Economics, Chinese University of Hong Kong and Korea Advanced Institute of Science and Technology (KAIST)
Downloads 139 (206,613)

Abstract:

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altruistic motivation, reward motivation, crowdfunding, funding amount, funding timing, gender

3.

A Typology of Crowdfunding Sponsors: Birds of a Feather Flock Together?

Electronic Commerce Research and Applications, Volume 16, March–April 2016, Pages 43-54, ISSN 1567-4223, Forthcoming
Number of pages: 39 Posted: 18 Feb 2016 Last Revised: 29 Feb 2016
Sunghan Ryu and Young-Gul Kim
USC-SJTU Institute of Cultural and Creative Industry, Shanghai Jiao Tong University and Korea Advanced Institute of Science and Technology (KAIST)
Downloads 113 (241,962)

Abstract:

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crowdfunding, co-creation, E-commerce, customer typology, motivation

4.

Money Is Not Everything: A Typology of Crowdfunding Project Creators

Number of pages: 35 Posted: 08 May 2017 Last Revised: 17 May 2017
Sunghan Ryu and Young-Gul Kim
USC-SJTU Institute of Cultural and Creative Industry, Shanghai Jiao Tong University and Korea Advanced Institute of Science and Technology (KAIST)
Downloads 112 (243,490)

Abstract:

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crowdfunding, creator, entrepreneurship, typology, motivation, investor