Yeosun Yoon

College of Business, Korea Advanced Institute of Science and Technology (KAIST)

Assistant Professor

85 Hoegiro Dongdaemun-Gu

Seoul 02455

Korea, Republic of (South Korea)

SCHOLARLY PAPERS

4

DOWNLOADS

403

SSRN CITATIONS
Rank 34,350

SSRN RANKINGS

Top 34,350

in Total Papers Citations

2

CROSSREF CITATIONS

22

Scholarly Papers (4)

1.

Effect of Regulatory Focus on Selective Information Processing

Journal of Consumer Research, Forthcoming
Number of pages: 63 Posted: 19 Jul 2011
College of Business, Korea Advanced Institute of Science and Technology (KAIST), Bocconi University and Koc University
Downloads 229 (167,842)

Abstract:

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Regulatory Focus, Information Processing, Information Load

2.

Aligning Benefits with Payments in a Consumer Financing Context: A Test of the Pattern Alignment Hypothesis

KAIST College of Business Working Paper Series No. 2007-010
Number of pages: 40 Posted: 22 Oct 2007
Seigyoung Auh, Eric Shih and Yeosun Yoon
Yonsei University, Sungkyunkwan University - School of Business Administration and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
Downloads 81 (374,748)
Citation 6

Abstract:

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Consumer financing, mental accounting, prospect theory, narrow framing, pattern alignment hypothesis

3.

The Effects of Regulatory Focus and Past Performance Information on Temporal Bias of Future Optimism

KAIST College of Business Working Paper Series No. 2010-009
Number of pages: 32 Posted: 12 Nov 2010
Eunkyung Lee and Yeosun Yoon
College of Business, Korea Advanced Institute of Science and Technology (KAIST) and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
Downloads 66 (419,801)
Citation 1

Abstract:

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investment decision making, future optimism bias, regulatory focus, past performance information

4.

Fluently Processed Offers Must Have Greater Value: How Metacognitive Experience of Fluency Affects Deal Evaluations

KAIST College of Business Working Paper Series No. 2010-010
Number of pages: 35 Posted: 12 Nov 2010
Hyungsuk Choi and Yeosun Yoon
affiliation not provided to SSRN and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
Downloads 27 (593,576)
Citation 16

Abstract:

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