601 E John St
Champaign, IL Champaign 61820
United States
University of Illinois at Urbana-Champaign
Product Line, Distribution Channel, Consumer Heterogeneity, Game Theory
Upward Channel Decentralization, Production Outsourcing, Product Positioning, Distribution Channel, Game Theory
consumer fairness concerns, price competition, cost declining, behavioral economics
marketing/operations interface, product line design, commonality, nondominating preference structure, price discrimination
consumer fit search, shelf layout, distribution channel, retailing, game theory
In-store Media, Advertising, Distribution Channel, Channel Coordination, Retailing
channel management, personalized pricing, CRM, entry deterrence
multichannel retailer, channel management, pricing, market entry, game theory