Yunchuan Liu

University of Illinois at Urbana-Champaign

601 E John St

Champaign, IL 61820

United States

SCHOLARLY PAPERS

8

DOWNLOADS

368

CITATIONS
Rank 34,767

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Top 34,767

in Total Papers Citations

15

Scholarly Papers (8)

1.

The Length of Product Line in Distribution Channels

Marketing Science, Forthcoming
Number of pages: 57 Posted: 29 Sep 2009 Last Revised: 07 Jul 2010
Yunchuan Liu and Tony Haitao Cui
University of Illinois at Urbana-Champaign and University of Minnesota - Twin Cities
Downloads 186 (161,341)

Abstract:

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Product Line, Distribution Channel, Consumer Heterogeneity, Game Theory

2.

The Benefits of Competitive Upward Channel Decentralization

Management Science, Forthcoming
Number of pages: 20 Posted: 22 Jan 2011
Yunchuan Liu and Rajeev K. Tyagi
University of Illinois at Urbana-Champaign and University of California, Irvine - Marketing Area
Downloads 182 (164,574)
Citation 2

Abstract:

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Upward Channel Decentralization, Production Outsourcing, Product Positioning, Distribution Channel, Game Theory

3.

Do Consumer Fairness Concerns Soften Price Competition? The Role of Declining Costs

Posted: 06 Jun 2018
Guowei Liu, Yunchuan Liu, Jiong Sun and Jianxiong Zhang
Independent, University of Illinois at Urbana-Champaign, Purdue University - Department of Consumer Sciences and Retailing and University of Texas at Dallas - Naveen Jindal School of Management

Abstract:

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consumer fairness concerns, price competition, cost declining, behavioral economics

4.

Can Commonality Relieve Cannibalization in Product Line Design?

Marketing Science, Vol. 32, No. 3, 2013; pp. 510-521; DOI: 10.1287/mksc.2013.0774
Posted: 13 Nov 2013
Kilsun Kim, Dilip Chhajed and Yunchuan Liu
College of Business, Sogang University, University of Illinois at Urbana-Champaign - Department of Business Administration and University of Illinois at Urbana-Champaign

Abstract:

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marketing/operations interface, product line design, commonality, nondominating preference structure, price discrimination

5.

Consumer Fit Search, Retailer Shelf Layout, and Channel Interaction

Marketing Science, Vol. 32, No. 4, 2013; pp. 652-668; DOI: 10.1287/mksc.2013.0778
Posted: 13 Nov 2013
Zheyin Gu and Yunchuan Liu
Independent and University of Illinois at Urbana-Champaign

Abstract:

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consumer fit search, shelf layout, distribution channel, retailing, game theory

6.

In-Store Media and Distribution Channel Coordination

Marketing Science, Vol. 29, No. 1, January–February 2010, pp. 94–107
Posted: 17 Nov 2008 Last Revised: 22 Apr 2015
Anthony J. Dukes and Yunchuan Liu
University of Southern California - Marshall School of Business and University of Illinois at Urbana-Champaign

Abstract:

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In-store Media, Advertising, Distribution Channel, Channel Coordination, Retailing

7.

The Benefits of Personalized Pricing in a Channel

Marketing Science, Vol. 25, No. 1, pp. 97-105, January 2006
Posted: 12 Nov 2007
Yunchuan Liu
University of Illinois at Urbana-Champaign

Abstract:

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channel management, personalized pricing, CRM, entry deterrence

8.

Note on Self-Restraint as an Online Entry-Deterrence Strategy

Management Science, Vol. 52, No. 11, pp. 1799-1809, November 2006
Posted: 12 Nov 2007
Yunchuan Liu
University of Illinois at Urbana-Champaign

Abstract:

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multichannel retailer, channel management, pricing, market entry, game theory

Other Papers (1)

Total Downloads: 120
1.

Technical Appendix: 'Consumer Heterogeneity, Product Quality, and Distribution Channels'

Management Science, Forthcoming
Number of pages: 5 Posted: 03 Nov 2012
Hongyan Shi, Yunchuan Liu and Nicholas Petruzzi
Nanyang Technological University (NTU) - Division of Marketing and International Business, University of Illinois at Urbana-Champaign and Pennsylvania State University
Downloads 120

Abstract:

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