Abstract:

trademark, likelihood of confusion, multifactor test, trademark infringement, trademark confusion, mark similarity, goods relatedness, services relatedness, trade dress, Lanham Act, DuPont, Sleekcraft, Polaroid, Lapp, Digits of Confusion, Frisch, Interspace, SquirtCo, federal circuit, TTAB, USPTO, trademark registration, trademark opposition, trademark cancellation, multifactor collapse, multifactor balancing, judicial decision-making, doctrinal reform, predictive, balancing test, totality of the circumstances, intellectual property, unfair competition, consumer protection, brand protection, trademark litigation, legal scholarship, law and technology, computational law