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Thomas Reichert

Southern Illinois University Simmons Law School

Assistant Professor

1150 DOUGLAS DRIVE

CARBONDALE, IL 62901

United States

SCHOLARLY PAPERS

6

DOWNLOADS

263

TOTAL CITATIONS

0

Scholarly Papers (6)

1.

Doctrine, Data, and the Death of DuPont

Thomas A. Reichert, Doctrine, Data, and the Death of DuPont, 36 Fordham Intell. Prop. Media & Ent. L.J. 678 (2026).
Number of pages: 88 Posted: 02 Dec 2025 Last Revised: 17 Jun 2026
Thomas Reichert
Southern Illinois University Simmons Law School
Downloads 169 (456,852)

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Trademark, Likelihood of confusion, DuPont, Mark similarity, confusion, Trademark infringement, Multifactor test, Trademark Trial and Appeal Board, TTAB, USPTO, Trademark registration, Opposition proceedings, Cancellation proceedings, Inter partes proceedings, Section 2(d), Empirical legal studies, Large language models, Machine learning, Natural language processing, Computational law, Legal analytics, Predictive modeling, Logistic regression, Content analysis, Multifactor collapse, Doctrinal gap, Law in action, Judicial decision-making, Cognitive heuristics, Legal realism, Doctrinal reform, Access to justice, Legal legitimacy, Lanham Act, Heuristics

2.

Factors and Fictions: The Empirical Collapse of the Likelihood-of-Confusion Test Across the Federal Courts

Number of pages: 50 Posted: 20 Apr 2026 Last Revised: 06 Jul 2026
Thomas Reichert
Southern Illinois University Simmons Law School
Downloads 27 (1,448,301)

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trademark, likelihood of confusion, multifactor test, trademark infringement, trademark confusion, mark similarity, goods relatedness, services relatedness, trade dress, Lanham Act, DuPont, Sleekcraft, Polaroid, Lapp, Digits of Confusion, Frisch, Interspace, SquirtCo, federal circuit, TTAB, USPTO, trademark registration, trademark opposition, trademark cancellation, multifactor collapse, multifactor balancing, judicial decision-making, doctrinal reform, predictive, balancing test, totality of the circumstances, intellectual property, unfair competition, consumer protection, brand protection, trademark litigation, legal scholarship, law and technology, computational law

3.

On Confusion: A Restatement of Trademark's Likelihood-of-Confusion Test

Number of pages: 45 Posted: 06 Jul 2026
Thomas Reichert
Southern Illinois University Simmons Law School
Downloads 24

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trademark, likelihood of confusion, trademark infringement, multifactor test, Lanham Act, trademark law, Polaroid factors, DuPont factors, Sleekcraft factors, likelihood of confusion factors, restatement, consumer confusion, empirical legal studies, trademark litigation, intellectual property, unfair competition, mark similarity, similarity of marks, relatedness of goods, trademark strength, famous marks, trademark fame, actual confusion, consumer sophistication, defendant intent, trade channels, reverse confusion, Trademark Trial and Appeal Board, TTAB, judicial decision-making, judicial behavior, content analysis of judicial opinions, large language models, legal doctrine, doctrinal reform

4.

Decoding DuPont: A Large-Scale Empirical Study of Trademark Confusion at the TTAB

Number of pages: 44 Posted: 12 Feb 2026 Last Revised: 15 Jun 2026
Thomas Reichert
Southern Illinois University Simmons Law School
Downloads 19 (1,518,554)

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Trademarks, Empirical, Confusion, TTAB, Trademark Trial and Appeal Board, Intellectual Property, likelihood of confusion, DuPont, large language models, multifactor balancing tests, computational legal research, legal reform

5.

The Missing Jury: Fact, Law, and Who Actually Decides Trademark Confusion

Number of pages: 16 Posted: 06 Jul 2026
Thomas Reichert
Southern Illinois University Simmons Law School
Downloads 13

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trademark, likelihood of confusion, trademark strength, RiseandShine v. PepsiCo, question of fact, question of law, jury, summary judgment, Supreme Court, trademark infringement, Lanham Act, multifactor test, Polaroid factors, conceptual strength, commercial strength, judge-jury allocation, fact-law distinction, standard of review, Seventh Amendment, civil jury, jury trial, bench trial, preliminary injunction, certiorari, Second Circuit, empirical legal studies, judicial decision-making, judicial behavior, trademark litigation, civil procedure, federal courts, intellectual property

6.

The Anatomy of Confusion: A Statistical Dissection of the Multifactor Test

Number of pages: 42 Posted: 06 Jul 2026
Thomas Reichert
Southern Illinois University Simmons Law School
Downloads 11

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trademark, likelihood of confusion, multifactor test, DuPont factors, Polaroid factors, empirical legal studies, judicial decision-making, judicial behavior, balancing tests, rules versus standards, Lanham Act, intellectual property, TTAB, federal courts, machine learning and law, computational law, content analysis, coherence-based reasoning, factor stampede, mark similarity, mark strength, actual confusion, legal analytics, Shapley decomposition