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Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry?

Garrett A. Johnson, Scott K. Shriver, and Shaoyin Du (2020) “Consumer privacy choice in online advertising: Who opts out and at what cost to industry?” Marketing Science 39(1): 33-51, Simon Business School Working Paper No. FR 17-19

Number of pages: 49 Posted: 21 Aug 2017 Last Revised: 28 Feb 2023

Garrett Johnson, Scott Shriver and Shaoyin Du

Boston University - Questrom School of Business, University of Colorado at Boulder - Department of Marketing and University of Rochester - Simon Business School

Downloads 3,929 (5,971)

Citation 67

Abstract:

Did Leaving the Gold Standard Tame the Business Cycle' Evidence from NBER Reference Dates & Real GNP

Number of pages: 32 Posted: 09 May 2007

Andrew T. Young and Shaoyin Du

Texas Tech University - Rawls College of Business and University of Rochester - Simon Business School

Downloads 195 (336,978)

Citation 1

Shaoyin Du

University of Rochester - Simon Business School

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Scholarly Papers (2)

Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry?

Abstract:

Did Leaving the Gold Standard Tame the Business Cycle' Evidence from NBER Reference Dates & Real GNP

Abstract: