Luis Fernando Angulo

Autonomous University of Barcelona

Associate Professor

Gran Via de les Corts Catalanes, 585

Barcelona, 08007

Spain

SCHOLARLY PAPERS

1

DOWNLOADS
Rank 48,890

SSRN RANKINGS

Top 48,890

in Total Papers Downloads

842

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (1)

1.

The Interplay between Cumulative Customer Satisfaction and Brand Value: Its Effect on Cash Flow, ROI and Tobin's Q

Number of pages: 33 Posted: 10 Sep 2007
Luis Fernando Angulo and Josep Rialp
Autonomous University of Barcelona and Autonomous University of Barcelona - Department of Business Economics
Downloads 842 (28,366)

Abstract:

Loading...

Brand Value, Interbrand, Cumulative Customer Satisfaction, ACSI, Marketing Efficiency, Cash flows, ROI, Tobin's Q