Nevine El Tawy

Brunel University - Brunel Business School

Tony Tollington/ Senior Lecturer

Kingston Lane

Eastern Gateway Building

Uxbridge, Middlesex UB8 3PH

United Kingdom

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Scholarly Papers (1)

1.

Differentiating Brand Assets from Goodwill Assets: The Artefact Based Approach to the Accounting Recognition of Marketing Related Assets

(CAAA) 2008 Annual Conference Paper
Number of pages: 40 Posted: 04 Jan 2008 Last Revised: 19 Jun 2008
Nevine El Tawy and Tony Tollington
Brunel University - Brunel Business School and Brunel University London - Brunel Business School
Downloads 244 (126,312)

Abstract:

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Assets, Intangible assets, Artefacts