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Arta Hoti

AAB College - Faculty of Economics

Professor

SCHOLARLY PAPERS

5

DOWNLOADS

209

TOTAL CITATIONS

0

Scholarly Papers (5)

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1.

Utilising Artificial Intelligence in Digital Marketing Strategy: Opportunities and Challenges for Marketers

Number of pages: 7 Posted: 02 Oct 2025
Blerta Haliti Baruti, Arta Hoti and Shpresa Mehmeti Bajrami
AAB College - Faculty of Economics, AAB College - Faculty of Economics and State University of Tetova
Downloads 92 (771,553)

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Artificial Intelligence, Digital Marketing, Purchase Intention, PLS-SEM, Marketer

2.

The Impact of Corporate Governance and Share Capital Structure on Corporate Social Responsibility

Number of pages: 13 Posted: 02 Dec 2025
Arta Hoti, Ilir Rexhepi and Blerta Haliti Baruti
AAB College - Faculty of Economics, AAB College and AAB College - Faculty of Economics
Downloads 63 (942,565)

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3.

The Impact of Corporate Governance and Share Capital Structure on Corporate Social Responsibility

Number of pages: 13 Posted: 02 Oct 2025
Blerta Haliti Baruti, Arta Hoti and Ilir Rexhepi
AAB College - Faculty of Economics, AAB College - Faculty of Economics and AAB College
Downloads 30 (1,318,317)

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Social Investment, Sustainable Development, Long-Term Projects, Independent Directors, Investors, Business Strategies

4.

The Effect of Credit Risk on the Financial Performance of Commercial Banks in Balkan Countries

Number of pages: 8 Posted: 02 Oct 2025
Blerta Haliti Baruti and Arta Hoti
AAB College - Faculty of Economics and AAB College - Faculty of Economics
Downloads 24 (1,424,331)

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Deposit Banks, Credit Risk, Balkan Countries, Financial Performance

5.

An Investigation into the Influence of Non-Performing Loans on Lending and Capital: A Case Study of Commercial Banks in Kosovo

Posted: 02 Oct 2025
Blerta Haliti Baruti, Arta Hoti and Ardian Hoti
AAB College - Faculty of Economics, AAB College - Faculty of Economics and AAB College - Faculty of Economics

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Non-Performing Loans, Credit Risk, Lending, Total Capital, Total Loans