Matt Danielson

Globys

United States

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Scholarly Papers (1)

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Beyond the Target Customer: Social Effects of CRM Campaigns

HEC Paris Research Paper No. MKG-2015-1111
Number of pages: 67 Posted: 25 Sep 2015 Last Revised: 18 Apr 2016
Eva Ascarza, Peter Ebbes, Oded Netzer and Matt Danielson
Harvard Business School, HEC Paris - Marketing, Columbia Business School - Marketing and Globys
Downloads 405 (78,259)
Citation 3

Abstract:

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Customer Relationship Management (CRM), Field experiments, Targeting, Churn, Retention, Mobile