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Nathan M. Fong

Temple University - Department of Marketing and Supply Chain Management

Assistant Professor

Philadelphia, PA 19122

United States

http://sites.google.com/site/nmfong/

MIT Sloan School of Management

PhD Student

Cambridge, MA

United States

  • Temple University - Department of Marketing and Supply Chain Management

  • MIT Sloan School of Management

SCHOLARLY PAPERS

6

DOWNLOADS
Rank 22,912

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Top 22,912

in Total Papers Downloads

1,635

CITATIONS
Rank 45,298

SSRN RANKINGS

Top 45,298

in Total Papers Citations

3

Scholarly Papers (6)

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1.

How Targeting Affects Customer Search: A Field Experiment

Number of pages: 34 Posted: 02 Jul 2012 Last Revised: 12 Jan 2016
Nathan M. Fong
Temple University - Department of Marketing and Supply Chain Management
Downloads 485 (33,219)

Abstract:

targeted marketing, customer search, personalization

2.

How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet

Number of pages: 31 Posted: 16 May 2007 Last Revised: 25 Feb 2015
Eric Anderson, Nathan M. Fong, Duncan Simester and Catherine E. Tucker
Northwestern University - Department of Marketing, Temple University - Department of Marketing and Supply Chain Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 272 (86,767)
Citation 3

Abstract:

Sales Taxes

3.

Competitive Price Targeting with Smartphone Coupons

Downloads 139 (171,920)

Competitive Price Targeting with Smartphone Coupons

Fox School of Business Research Paper No. 16-002
Number of pages: 54 Posted: 24 Nov 2015 Last Revised: 16 Dec 2016
Jean-Pierre Dubé, Zheng Fang, Nathan M. Fong and Xueming Luo
University of Chicago - Booth School of Business, Sichuan University - Business School, Temple University - Department of Marketing and Supply Chain Management and Temple University
Downloads 139 (172,348)

Abstract:

competitive price discrimination, mobile marketing, targeting, field experiment, geo-conquesting, geo-fence

Competitive Price Targeting with Smartphone Coupons

NBER Working Paper No. w22067
Number of pages: 46 Posted: 14 Mar 2016
Jean-Pierre Dubé, Zheng Fang, Nathan M. Fong and Xueming Luo
University of Chicago - Booth School of Business, Sichuan University - Business School, Temple University - Department of Marketing and Supply Chain Management and Temple University
Downloads 0

Abstract:

4.

The Robustness of Anchoring Effects on Market Good Valuations

Number of pages: 19 Posted: 11 Nov 2013
SangSuk Yoon, Nathan M. Fong and Angelika Dimoka
Temple University - Department of Marketing and Supply Chain Management, Temple University - Department of Marketing and Supply Chain Management and Temple University - Department of Marketing and Supply Chain Management
Downloads 73 (207,128)

Abstract:

anchoring effect, product valuation, preference elicitation

5.

Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart Products

Northeastern U. D’Amore-McKim School of Business Research Paper No. 2912321, Fox School of Business Research Paper No. 17-013,
Number of pages: 24 Posted: 07 Feb 2017 Last Revised: 24 Apr 2017
Peter C. Verhoef, Andrew T. Stephen, P.K. Kannan, Xueming Luo, Vibhanshu Abhishek, Michelle Andrews, Yakov Bart, Hannes Datta, Nathan M. Fong, Donna L. Hoffman, Mandy Hu, Thomas P Novak, William Rand and Yuchi Zhang
University of Groningen - Department of Marketing & Marketing Research, University of Oxford - Said Business School, University of Maryland - Robert H. Smith School of Business, Temple University, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Emory University, Northeastern University - D'Amore-McKim School of Business, Tilburg University, Temple University - Department of Marketing and Supply Chain Management, George Washington University School of Business, The Chinese University of Hong Kong (CUHK) - Department of Marketing, George Washington University School of Business, North Carolina State University and University of Maryland - Robert H. Smith School of Business
Downloads 0 (59,626)

Abstract:

Connected Consumers, IoT, Mobile, Smart Cities, Big Data

6.

Targeted Promotions and Cross-Category Spillover Effects

Fox School of Business Research Paper No. 16-035
Number of pages: 41 Posted: 05 Oct 2016 Last Revised: 15 Nov 2016
Nathan M. Fong, Yuchi Zhang, Xueming Luo and Xiaoyi Wang Sr.
Temple University - Department of Marketing and Supply Chain Management, University of Maryland - Robert H. Smith School of Business, Temple University and Zhejiang University
Downloads 0 (252,172)

Abstract:

targeting, search, spillover, field experiments, promotions

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