Nathan M. Fong

Temple University - Department of Marketing and Supply Chain Management

Assistant Professor

Philadelphia, PA 19122

United States

http://sites.google.com/site/nmfong/

MIT Sloan School of Management

PhD Student

Cambridge, MA

United States

SCHOLARLY PAPERS

7

DOWNLOADS
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CITATIONS
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SSRN RANKINGS

Top 17,676

in Total Papers Citations

39

Scholarly Papers (7)

1.

Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart Products

Journal of Interactive Marketing, Forthcoming
Number of pages: 24 Posted: 07 Feb 2017 Last Revised: 05 Jul 2017
University of Groningen - Department of Marketing & Marketing Research, University of Oxford - Said Business School, University of Maryland - Robert H. Smith School of Business, Temple University, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Emory University, Northeastern University - D'Amore-McKim School of Business, Tilburg University, Temple University - Department of Marketing and Supply Chain Management, George Washington University School of Business, The Chinese University of Hong Kong (CUHK) - Department of Marketing, George Washington University School of Business, North Carolina State University and University of Maryland - Robert H. Smith School of Business
Downloads 936 (23,657)
Citation 1

Abstract:

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Connected Consumers, IoT, Mobile, Smart Cities, Big Data

2.

How Targeting Affects Customer Search: A Field Experiment

Number of pages: 34 Posted: 02 Jul 2012 Last Revised: 12 Jan 2016
Nathan M. Fong
Temple University - Department of Marketing and Supply Chain Management
Downloads 683 (36,707)
Citation 1

Abstract:

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targeted marketing, customer search, personalization

3.

How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet

Number of pages: 31 Posted: 16 May 2007 Last Revised: 25 Feb 2015
Northwestern University - Department of Marketing, Temple University - Department of Marketing and Supply Chain Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 301 (99,799)

Abstract:

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Sales Taxes

4.

Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions

Journal of Marketing Research, 52 (October 2015), 726-735, Fox School of Business Research Paper No. 14-030
Number of pages: 10 Posted: 21 May 2014 Last Revised: 22 Nov 2017
Nathan M. Fong, Zheng Fang and Xueming Luo
Temple University - Department of Marketing and Supply Chain Management, Sichuan University - Business School and Temple University
Downloads 219 (138,577)
Citation 5

Abstract:

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Mobile commerce, Mobile targeting, Competitive targeting, Real-time targeting, Locational Targeting, Randomized field experiment

5.

Targeted Promotions and Cross-Category Spillover Effects

Fox School of Business Research Paper No. 16-035
Number of pages: 41 Posted: 05 Oct 2016 Last Revised: 15 Nov 2016
Nathan M. Fong, Yuchi Zhang, Xueming Luo and Xiaoyi Wang
Temple University - Department of Marketing and Supply Chain Management, University of Maryland - Robert H. Smith School of Business, Temple University and Zhejiang University
Downloads 202 (149,529)
Citation 3

Abstract:

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targeting, search, spillover, field experiments, promotions

6.
Downloads 191 (157,513)
Citation 13

Competitive Price Targeting with Smartphone Coupons

Fox School of Business Research Paper No. 16-002
Number of pages: 54 Posted: 24 Nov 2015 Last Revised: 16 Dec 2016
University of Chicago - Booth School of Business, Sichuan University - Business School, Temple University - Department of Marketing and Supply Chain Management and Temple University
Downloads 188 (159,800)

Abstract:

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competitive price discrimination, mobile marketing, targeting, field experiment, geo-conquesting, geo-fence

Competitive Price Targeting with Smartphone Coupons

NBER Working Paper No. w22067
Number of pages: 46 Posted: 14 Mar 2016
University of Chicago - Booth School of Business, Sichuan University - Business School, Temple University - Department of Marketing and Supply Chain Management and Temple University
Downloads 3 (655,468)
Citation 1

Abstract:

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7.

The Robustness of Anchoring Effects on Market Good Valuations

Number of pages: 19 Posted: 11 Nov 2013
SangSuk Yoon, Nathan M. Fong and Angelika Dimoka
Temple University - Department of Marketing and Supply Chain Management, Temple University - Department of Marketing and Supply Chain Management and Temple University - Department of Marketing and Supply Chain Management
Downloads 137 (209,260)
Citation 2

Abstract:

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anchoring effect, product valuation, preference elicitation