Philadelphia, PA 19122
Temple University - Department of Marketing and Supply Chain Management
MIT Sloan School of Management
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targeted marketing, customer search, personalization
competitive price discrimination, mobile marketing, targeting, field experiment, geo-conquesting, geo-fence
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anchoring effect, product valuation, preference elicitation
Connected Consumers, IoT, Mobile, Smart Cities, Big Data
targeting, search, spillover, field experiments, promotions
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