Nathan M. Fong

Temple University - Department of Marketing and Supply Chain Management

Assistant Professor

Philadelphia, PA 19122

United States

http://sites.google.com/site/nmfong/

MIT Sloan School of Management

PhD Student

Cambridge, MA

United States

  • Temple University - Department of Marketing and Supply Chain Management

  • MIT Sloan School of Management

SCHOLARLY PAPERS

7

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Top 19,083

in Total Papers Downloads

2,848

SSRN CITATIONS
Rank 14,358

SSRN RANKINGS

Top 14,358

in Total Papers Citations

48

CROSSREF CITATIONS

26

Scholarly Papers (7)

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1.

Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart Products

Journal of Interactive Marketing, Forthcoming
Number of pages: 24 Posted: 07 Feb 2017 Last Revised: 05 Jul 2017
Peter C. Verhoef, Andrew T. Stephen, P.K. Kannan, Xueming Luo, Vibhanshu Abhishek, Michelle Andrews, Yakov Bart, Hannes Datta, Nathan M. Fong, Donna L. Hoffman, Mandy Hu, Thomas Novak, William Rand and Yuchi Zhang
University of Groningen - Department of Marketing & Marketing Research, University of Oxford - Said Business School, University of Maryland - Robert H. Smith School of Business, Temple University, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Emory University, Northeastern University - D'Amore-McKim School of Business, Tilburg University, Temple University - Department of Marketing and Supply Chain Management, George Washington University School of Business, The Chinese University of Hong Kong (CUHK) - Department of Marketing, George Washington University School of Business, North Carolina State University and University of Maryland - Robert H. Smith School of Business
Downloads 1,019 (23,994)
Citation 1

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Connected Consumers, IoT, Mobile, Smart Cities, Big Data

2.

How Targeting Affects Customer Search: A Field Experiment

Number of pages: 34 Posted: 02 Jul 2012 Last Revised: 12 Jan 2016
Nathan M. Fong
Temple University - Department of Marketing and Supply Chain Management
Downloads 691 (41,249)
Citation 6

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targeted marketing, customer search, personalization

3.

How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet

Number of pages: 31 Posted: 16 May 2007 Last Revised: 25 Feb 2015
Eric Anderson, Nathan M. Fong, Duncan Simester and Catherine E. Tucker
Northwestern University - Department of Marketing, Temple University - Department of Marketing and Supply Chain Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 302 (112,579)
Citation 16

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Sales Taxes

4.

Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions

Journal of Marketing Research, 52 (October 2015), 726-735, Fox School of Business Research Paper No. 14-030
Number of pages: 10 Posted: 21 May 2014 Last Revised: 22 Nov 2017
Nathan M. Fong, Zheng Fang and Xueming Luo
Temple University - Department of Marketing and Supply Chain Management, Sichuan University - Business School and Temple University
Downloads 242 (141,685)
Citation 16

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Mobile commerce, Mobile targeting, Competitive targeting, Real-time targeting, Locational Targeting, Randomized field experiment

5.

Targeted Promotions and Cross-Category Spillover Effects

Fox School of Business Research Paper No. 16-035
Number of pages: 41 Posted: 05 Oct 2016 Last Revised: 15 Nov 2016
Nathan M. Fong, Yuchi Zhang, Xueming Luo and Xiaoyi Wang
Temple University - Department of Marketing and Supply Chain Management, University of Maryland - Robert H. Smith School of Business, Temple University and Zhejiang University
Downloads 240 (142,740)
Citation 2

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targeting, search, spillover, field experiments, promotions

6.

Competitive Price Targeting with Smartphone Coupons

Downloads 206 (165,014)
Citation 18

Competitive Price Targeting with Smartphone Coupons

Fox School of Business Research Paper No. 16-002
Number of pages: 54 Posted: 24 Nov 2015 Last Revised: 16 Dec 2016
Jean-Pierre Dubé, Zheng Fang, Nathan M. Fong and Xueming Luo
University of Chicago - Booth School of Business, Sichuan University - Business School, Temple University - Department of Marketing and Supply Chain Management and Temple University
Downloads 200 (169,531)

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competitive price discrimination, mobile marketing, targeting, field experiment, geo-conquesting, geo-fence

Competitive Price Targeting with Smartphone Coupons

NBER Working Paper No. w22067
Number of pages: 46 Posted: 14 Mar 2016
Jean-Pierre Dubé, Zheng Fang, Nathan M. Fong and Xueming Luo
University of Chicago - Booth School of Business, Sichuan University - Business School, Temple University - Department of Marketing and Supply Chain Management and Temple University
Downloads 6 (705,004)
Citation 8

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7.

The Robustness of Anchoring Effects on Market Good Valuations

Number of pages: 19 Posted: 11 Nov 2013
SangSuk Yoon, Nathan M. Fong and Angelika Dimoka
Temple University - Department of Marketing and Supply Chain Management, Temple University - Department of Marketing and Supply Chain Management and Temple University - Department of Marketing and Supply Chain Management
Downloads 148 (220,396)
Citation 2

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anchoring effect, product valuation, preference elicitation