Seshadri Tirunillai

University of Houston - C.T. Bauer College of Business

Houston, TX 77204-6021

United States

SCHOLARLY PAPERS

3

DOWNLOADS

1,105

SSRN CITATIONS

11

CROSSREF CITATIONS

4

Scholarly Papers (3)

Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance

ERIM Report Series Reference No. ERS-2011-021-MKT
Number of pages: 71 Posted: 01 Jun 2011
Seshadri Tirunillai and Gerard J. Tellis
University of Houston - C.T. Bauer College of Business and University of Southern California - Marshall School of Business, Department of Marketing
Downloads 676 (37,241)
Citation 8

Abstract:

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User-Generated Content, stock returns, online word-of-mouth, Vector Auto-Regression (VAR), computational text processing

Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance

Marketing Science, Vol. 31, No. 2, 2012; pp. 198-215; DOI: 10.1287/mksc.1110.0682
Posted: 24 Oct 2012
Seshadri Tirunillai and Gerard J. Tellis
University of Houston - C.T. Bauer College of Business and University of Southern California - Marshall School of Business, Department of Marketing

Abstract:

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user-generated content (UGC), stock returns, online word of mouth, vector autoregression (VAR), computational text processing

2.

Extracting Dimensions of Consumer Satisfaction with Quality from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation

Number of pages: 61 Posted: 15 Mar 2014 Last Revised: 20 Mar 2014
Seshadri Tirunillai and Gerard J. Tellis
University of Houston - C.T. Bauer College of Business and University of Southern California - Marshall School of Business, Department of Marketing
Downloads 320 (94,776)
Citation 6

Abstract:

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Consumer Satisfaction, Quality, Dimensions, Brand Mapping, Big Data, Latent Dirichlet Allocation, Online Chatter, User Generated Content

3.

Does Offline TV Advertising Affect Online Chatter? Quasi-Experimental Analysis Using Synthetic Control

Number of pages: 40 Posted: 21 Dec 2016
Seshadri Tirunillai and Gerard J. Tellis
University of Houston - C.T. Bauer College of Business and University of Southern California - Marshall School of Business, Department of Marketing
Downloads 109 (252,143)
Citation 2

Abstract:

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User-Generated Content, Online Chatter, Synthetic Control, TV Advertising, Difference-In-Difference, Quasi-Experiments, Matching, Virality, Offline Advertising