Lei Huang

Fudan University - School of Management

No. 670, Guoshun Road

Shanghai, 200433

China

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An Empirical Study of the Cross-Channel Effects between Web and Mobile Shopping Channels

Number of pages: 35 Posted: 23 Nov 2016
Lei Huang, Xianghua Lu and Sulin Ba
Fudan University - School of Management, Fudan University - School of Management and University of Connecticut School of Business
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Abstract:

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Mobile Commerce, Multichannel Retailing, Synergy Effect, Cannibalization Effect