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Mei Ling Yang

Nanyang Business School, Nanyang Technological University

Singapore, 639798

Singapore

SCHOLARLY PAPERS

1

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281

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0

Scholarly Papers (1)

1.

Rhetorical Tools for Communicating Strategic Change: Dana's Definitional Statement

Ross School of Business Paper No. 1079
Number of pages: 33 Posted: 10 Jun 2007
University of Michigan, Stephen M. Ross School of Business, Nanyang Technological University (NTU) - Nanyang Business School and Nanyang Business School, Nanyang Technological University
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Abstract:

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strategic change, organizational rhetoric, corporate mission