Dan Schendel

Purdue University

610 Purdue Mall

West Lafayette, IN 47907

United States

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Scholarly Papers (1)

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Simultaneous Multidimensional Unfolding and Cluster Analysis: An Investigation of Strategic Groups

Marketing Letters, Volume 2, Issue 2, pp 129-146, 1990
Posted: 02 Jun 2016
Pennsylvania State University, Columbia Business School - Marketing, INSEAD - Strategy and Purdue University

Abstract:

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Marketing Strategy, Multidimensional Scaling, Cluster Analysis, Strategic Groups