Brian T. Ratchford

University of Texas at Dallas

Charles and Nancy Davidson Professor of Marketing

2601 North Floyd Road

Richardson, TX 75083

United States

  • University of Texas at Dallas

SCHOLARLY PAPERS

22

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CITATIONS
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110

Scholarly Papers (22)

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1.

Price Competition between Pure Play vs. Bricks-and-Clicks E-Tailers: Analytical Model and Empirical Analysis

Number of pages: 42 Posted: 13 Nov 2002
Xing Pan, Venkatesh Shankar and Brian T. Ratchford
Independent, Texas A&M University - Department of Marketing and University of Texas at Dallas
Downloads 1,030 (20,329)
Citation 14

Abstract:

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Pricing, E-Commerce, E-Tailing, Internet marketing, Information economics

2.

A Model of Retail Competition in Service and Price: Pure Play Internet vs. Bricks-and-Mortar Retailers

Number of pages: 40 Posted: 20 Feb 2004
Xing Pan, Brian T. Ratchford and Venkatesh Shankar
Independent, University of Texas at Dallas and Texas A&M University - Department of Marketing
Downloads 921 (24,021)
Citation 4

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e-Business, Information Economics, Retailing, Pricing, Service Management, Game Theory

3.

Price Dispersion on the Internet: A Review and Directions for Future Research

Number of pages: 31 Posted: 13 Jan 2004
Xing Pan, Brian T. Ratchford and Venkatesh Shankar
Independent, University of Texas at Dallas and Texas A&M University - Department of Marketing
Downloads 723 (33,663)
Citation 19

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Price Dispersion, E-commerce, Internet, Retailing, Information Economics

4.

Why Aren't the Prices of the Same Item the Same at Me.Com and You.Com?: Drivers of Price Dispersion Among E-Tailers

University of Maryland Department of Marketing
Number of pages: 36 Posted: 11 Nov 2002
Xing Pan, Brian T. Ratchford and Venkatesh Shankar
Independent, University of Texas at Dallas and Texas A&M University - Department of Marketing
Downloads 633 (40,255)
Citation 29

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Pricing, E-Commerce, Internet marketing, Information economics, E-Tailing

5.

The Evolution of Price Dispersion in Internet Retail Markets

Downloads 521 ( 51,829)
Citation 9

The Evolution of Price Dispersion in Internet Retail Markets

Number of pages: 37 Posted: 02 Oct 2003
Xing Pan, Brian T. Ratchford and Venkatesh Shankar
Independent, University of Texas at Dallas and Texas A&M University - Department of Marketing
Downloads 521 (51,227)
Citation 9

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Pricing, e-commerce, e-tailing, internet marketing, information economics

The Evolution of Price Dispersion in Internet Retail Markets

Advances in Applied Microeconomics, Vol. 12
Posted: 02 Oct 2003
Xing Pan, Brian T. Ratchford and Venkatesh Shankar
Independent, University of Texas at Dallas and Texas A&M University - Department of Marketing

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Pricing, e-commerce, e-tailing, internet marketing, information economics

6.

The Impact of the Internet on Information Search for Automobiles

Review of Marketing Science WP No. 2001629
Number of pages: 46 Posted: 07 May 2002
Myung-Soo Lee, Brian T. Ratchford and Debabrata Talukdar
Baruch College - CUNY, University of Texas at Dallas and State University of New York at Buffalo - School of Management
Downloads 498 (54,857)
Citation 22

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Internet, search, information, automobiles

7.

Modeling of Marketing Channels: Implications for Both Fields and a Call for Future Research

Downloads 495 ( 55,310)
Citation 1

Modeling of Marketing Channels: Implications for Both Fields and a Call for Future Research

Marketing Letters, Forthcoming
Number of pages: 25 Posted: 16 Jun 2009 Last Revised: 04 Jan 2012
Robert J. Meyer, Joachim Vosgerau, Vishal P. Singh, Joel Urbany, Gal Zauberman, Michael I. Norton, Tony Haitao Cui, Brian T. Ratchford, Alessandro Acquisti, David R. Bell and Barbara E. Kahn
University of Pennsylvania - Marketing Department, Bocconi University, GSIA, Carnegie Mellon University, University of Notre Dame - Department of Marketing, Yale, Harvard Business School - Marketing Unit, University of Minnesota - Twin Cities, University of Texas at Dallas, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 492 (55,096)

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marketing channels, game theory, behavioral decision research

Behavioral Research and Empirical Modeling of Marketing Channels: Implications for Both Fields and a Call for Future Research

Marketing Letters, 21(3), 301--315
Number of pages: 27 Posted: 06 Jan 2019 Last Revised: 11 Jan 2019
Robert J. Meyer, Joachim Vosgerau, Vishal P. Singh, Gal Zauberman, Michael I. Norton, Tony Haitao Cui, Brian T. Ratchford, Alessandro Acquisti, David R. Bell and Barbara E. Kahn
University of Pennsylvania - Marketing Department, Bocconi University, GSIA, Carnegie Mellon University, Yale, Harvard Business School - Marketing Unit, University of Minnesota - Twin Cities, University of Texas at Dallas, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 3 (649,088)
Citation 3

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Marketing Channels, Game Theory, Behavioral Decision Research

8.

Can Price Dispersion in Online Markets Be Explained By Differences in E-Tailer Service Quality?

Downloads 421 ( 67,486)

Can Price Dispersion in Online Markets Be Explained By Differences in E-Tailer Service Quality?

Number of pages: 43 Posted: 13 Jan 2003
Xing Pan, Brian T. Ratchford and Venkatesh Shankar
Independent, University of Texas at Dallas and Texas A&M University - Department of Marketing
Downloads 421 (66,866)
Citation 21

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Pricing, E-Commerce, Internet marketing, Information economics, E-Tailing

Can Price Dispersion in Online Markets Be Explained By Differences in E-Tailer Service Quality?

Journal of the Academy of Marketing Science, Vol. 30, No. 4
Posted: 13 Jan 2003
Xing Pan, Brian T. Ratchford and Venkatesh Shankar
Independent, University of Texas at Dallas and Texas A&M University - Department of Marketing

Abstract:

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Pricing, E-Commerce, Internet marketing, Information economics, E-Tailing

9.

New Product Development Under Channel Acceptance

Marketing Science, Vol. 26, No. 2, pp. 149-163, March-April 2007, Marshall School of Business Working Paper No. MKT 21-10
Number of pages: 16 Posted: 02 May 2007 Last Revised: 23 Nov 2010
Lan Luo, P.K. Kannan and Brian T. Ratchford
University of Southern California, University of Maryland - Robert H. Smith School of Business and University of Texas at Dallas
Downloads 360 (81,138)
Citation 5

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new product forecasting, product positioning, distribution channel, conjoint model, game theory, big-box retailers, retailer acceptance, Wal-Mart, Home Depot

10.

On the Efficiency of Internet Markets for Consumer Goods

University of Maryland Department of Marketing Working Paper
Number of pages: 42 Posted: 02 Jan 2003
Brian T. Ratchford, Xing Pan and Venkatesh Shankar
University of Texas at Dallas, Independent and Texas A&M University - Department of Marketing
Downloads 359 (81,398)
Citation 14

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Price Level, Price Dispersion, Internet Marketing, E-Commerce, Public Policy

11.

Incorporating Subjective Characteristics in Product Design and Evaluations

Journal of Marketing Research, Vol. 45, No. 2, pp. 182-194, April 2008, Marshall School of Business Working Paper No. MKT 22-10
Number of pages: 14 Posted: 07 May 2007 Last Revised: 23 Nov 2010
Lan Luo, P.K. Kannan and Brian T. Ratchford
University of Southern California, University of Maryland - Robert H. Smith School of Business and University of Texas at Dallas
Downloads 208 (144,443)
Citation 7

Abstract:

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new product design, Bayesian forecasting

12.

Price-Matching Guarantees with Endogenous Consumer Search

Forthcoming in Management Science
Number of pages: 55 Posted: 25 Jun 2010 Last Revised: 20 Mar 2016
Juncai Jiang, Nanda S. Kumar and Brian T. Ratchford
Virginia Tech, University of Texas at Dallas - Department of Marketing and University of Texas at Dallas
Downloads 159 (183,796)
Citation 6

Abstract:

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price-matching guarantee, sequential search, reservation price rule, posterior matching, mixed strategy

13.

Why We Do What We Do? A Model of Activity Consumption

Journal of Marketing Research, Forthcoming
Number of pages: 48 Posted: 20 Aug 2012
Lan Luo, Brian T. Ratchford and Botao Yang
University of Southern California, University of Texas at Dallas and University of Southern California - Marshall School of Business
Downloads 158 (184,771)
Citation 4

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time use, activity consumption, leisure activities, lifestyles, expertise, knowledge, dynamic allocation, multiple discrete-continuous model

14.

A Cross-Category Analysis of Dispositional Drivers of Technology Adoption

Vanderbilt Owen Graduate School of Management Research Paper No. 2474908
Number of pages: 49 Posted: 03 Aug 2014 Last Revised: 01 Mar 2016
Mark Ratchford, Brian T. Ratchford and Michelle Barnhart
Tulane University - A.B. Freeman School of Business, University of Texas at Dallas and Oregon State University
Downloads 82 (296,752)

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Technology, new products, diffusion, segmentation, latent class analysis

15.

Social Learning and Diffusion of Pervasive Goods: An Empirical Study of an African App Store

Number of pages: 80 Posted: 23 Feb 2017
Meisam Hejazi Nia, Brian T. Ratchford and Norris Bruce
University of Texas at Dallas, Naveen Jindal School of Management, University of Texas at Dallas and University of Texas at Dallas
Downloads 55 (367,171)

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mobile app store, social learning, state-space model, structural model, semi-parametric Bayesian, MCEM, unscented Kalman filter, hierarchical mixture model, genetic optimization

16.

Incorporating Choice Dynamics in Models of Consumer Behavior

Marketing Letters 2:3, (1991): 241-252
Number of pages: 13 Posted: 25 Apr 2014
Leigh McAlister, Rajendra K. Srivastava, Joel L. Horowitz, J. Morgan Jones, Wagner A. Kamakura, Jack Kulchitsky, Brian T. Ratchford, Gary Russell, Fareena Sultan, Tetsuo Yai, Doyle Weiss and Russell S. Winer
University of Texas at Austin - Department of Marketing, University of Texas at Austin, Northwestern University, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School, Rice University, University of Alberta, University of Texas at Dallas, University of Iowa - Henry B. Tippie College of Business, Northeastern University - Marketing Area, Tokyo Institute of Technology, University of Iowa and New York University (NYU) - Department of Marketing
Downloads 47 (393,390)
Citation 2

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Choice Dynamics, Buyer Behavior

17.

Bayesian Non-Parametric Model to Target Gamification Notifications Using Big Data

Number of pages: 46 Posted: 14 Nov 2016
Meisam Hejazi Nia and Brian T. Ratchford
University of Texas at Dallas, Naveen Jindal School of Management and University of Texas at Dallas
Downloads 22 (503,271)

Abstract:

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Bayesian non parametric, infinite hidden Markov model, infinite mixture model, variational Bayesian, particle learning

18.

Measuring Market Efficiency and Welfare Loss

Journal of Consumer Research, Vol. 15, No. 3, 1988
Number of pages: 14 Posted: 26 Apr 2014
Wagner A. Kamakura, Brian T. Ratchford and Jagdish Agrawal
Rice University, University of Texas at Dallas and California State University, East Bay
Downloads 19 (520,531)
Citation 9

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19.

Productivity Assessment of Multiple Retail Outlets

Journal of Retailing, Vol. 72, No. 4, 1996
Number of pages: 24 Posted: 05 Mar 2014
Wagner A. Kamakura, Tomasz Lenartowicz and Brian T. Ratchford
Rice University, University of Texas at Austin and University of Texas at Dallas
Downloads 19 (520,531)
Citation 4

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20.

Solving Share Equations in Logit Models Using the LambertW Function

Review of Marketing Science, 2010
Number of pages: 23 Posted: 30 Dec 2014
Ashwin Aravindakshan and Brian T. Ratchford
University of California, Davis and University of Texas at Dallas
Downloads 11 (567,749)
Citation 1

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Logit Models, Discrete Choice Models, LambertW, Equilibrium Prices

21.

Commentaries and Reply to 'Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act' by Christine Moorman, Rosellina Ferraro, and Joel Huber

Marketing Science, Vol. 31, No. 5, pp. 738-755, 2012, DOI: 10.1287/mksc.1120.0733
Posted: 23 Oct 2012
Dondeena Bradley, Janis Pappalardo, Brian T. Ratchford, Christine Moorman, Rosellina Ferraro and Joel Huber
affiliation not provided to SSRN, U.S. Federal Trade Commission - Bureau of Economics, University of Texas at Dallas, Duke University - Fuqua School of Business, University of Maryland - Robert H. Smith School of Business and Duke University - Fuqua School of Business

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nutrition labels, nutrition, taste, firm strategy, public policy, quality information

22.

Consumer Information Search Revisited: Theory and Empirical Analysis

Journal of Consumer Research, Vol. 23, No. 4, pp. 263-277
Posted: 29 Apr 1998 Last Revised: 09 Mar 2011
Sridhar Moorthy, Brian T. Ratchford and Debabrata Talukdar
University of Toronto - Rotman School of Management, University of Texas at Dallas and State University of New York at Buffalo - School of Management

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Information search, price search