Author Page for Brian T. Ratchford

University of Pennsylvania - Marketing Department, Bocconi University, GSIA, Carnegie Mellon University, University of Notre Dame - Department of Marketing, Yale, Harvard Business School - Marketing Unit, University of Minnesota - Twin Cities, University of Texas at Dallas, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department

Downloads 504 (69,232)

Abstract:

Behavioral Research and Empirical Modeling of Marketing Channels: Implications for Both Fields and a Call for Future Research

Marketing Letters, 21(3), 301--315

Number of pages: 27 Posted: 06 Jan 2019 Last Revised: 11 Jan 2019

Robert J. Meyer, Joachim Vosgerau, Vishal P. Singh, Gal Zauberman, Michael I. Norton, Tony Haitao Cui, Brian T. Ratchford, Alessandro Acquisti, David R. Bell and Barbara E. Kahn

University of Pennsylvania - Marketing Department, Bocconi University, GSIA, Carnegie Mellon University, Yale, Harvard Business School - Marketing Unit, University of Minnesota - Twin Cities, University of Texas at Dallas, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department

Downloads 9 (747,529)

Abstract:

7.

The Impact of the Internet on Information Search for Automobiles

Review of Marketing Science WP No. 2001629

Number of pages: 46 Posted: 07 May 2002

Myung-Soo Lee, Brian T. Ratchford and Debabrata Talukdar

Baruch College - CUNY, University of Texas at Dallas and State University of New York at Buffalo - School of Management

Downloads 507 (69,415)

Citation 10

Abstract:

8.

Can Price Dispersion in Online Markets Be Explained By Differences in E-Tailer Service Quality?

Downloads 457 ( 78,826)

2

Can Price Dispersion in Online Markets Be Explained By Differences in E-Tailer Service Quality?

Number of pages: 43 Posted: 13 Jan 2003

Xing Pan, Brian T. Ratchford and Venkatesh Shankar

Independent, University of Texas at Dallas and Texas A&M University - Department of Marketing

Downloads 457 (78,078)

Citation 7

Abstract:

Can Price Dispersion in Online Markets Be Explained By Differences in E-Tailer Service Quality?

Journal of the Academy of Marketing Science, Vol. 30, No. 4

Posted: 13 Jan 2003

Xing Pan, Brian T. Ratchford and Venkatesh Shankar

Independent, University of Texas at Dallas and Texas A&M University - Department of Marketing

Abstract:

9.

New Product Development Under Channel Acceptance

Marketing Science, Vol. 26, No. 2, pp. 149-163, March-April 2007, Marshall School of Business Working Paper No. MKT 21-10

Number of pages: 16 Posted: 02 May 2007 Last Revised: 23 Nov 2010

Lan Luo, P.K. Kannan and Brian T. Ratchford

University of Southern California, University of Maryland - Robert H. Smith School of Business and University of Texas at Dallas

Downloads 375 (99,214)

Citation 1

Abstract:

10.

On the Efficiency of Internet Markets for Consumer Goods

University of Maryland Department of Marketing Working Paper

Number of pages: 42 Posted: 02 Jan 2003

Brian T. Ratchford, Xing Pan and Venkatesh Shankar

University of Texas at Dallas, Independent and Texas A&M University - Department of Marketing

Downloads 363 (102,943)

Citation 3

Abstract:

11.

Incorporating Subjective Characteristics in Product Design and Evaluations

Journal of Marketing Research, Vol. 45, No. 2, pp. 182-194, April 2008, Marshall School of Business Working Paper No. MKT 22-10

Number of pages: 14 Posted: 07 May 2007 Last Revised: 23 Nov 2010

Lan Luo, P.K. Kannan and Brian T. Ratchford

University of Southern California, University of Maryland - Robert H. Smith School of Business and University of Texas at Dallas

Downloads 218 (174,385)

Citation 2

Abstract:

12.

Price-Matching Guarantees with Endogenous Consumer Search

Forthcoming in Management Science

Number of pages: 55 Posted: 25 Jun 2010 Last Revised: 20 Mar 2016

Juncai Jiang, Nanda S. Kumar and Brian T. Ratchford

Virginia Tech, University of Texas at Dallas - Department of Marketing and University of Texas at Dallas

Downloads 170 (218,040)

Citation 4

Abstract:

13.

Why We Do What We Do? A Model of Activity Consumption

Journal of Marketing Research, Forthcoming

Number of pages: 48 Posted: 20 Aug 2012

Lan Luo, Brian T. Ratchford and Botao Yang

University of Southern California, University of Texas at Dallas and University of Southern California - Marshall School of Business

Downloads 167 (221,280)

Citation 2

Abstract:

14.

A Cross-Category Analysis of Dispositional Drivers of Technology Adoption

Vanderbilt Owen Graduate School of Management Research Paper No. 2474908

Number of pages: 40 Posted: 03 Aug 2014 Last Revised: 16 Aug 2021

Mark Ratchford and Brian T. Ratchford

Tulane University - A.B. Freeman School of Business and University of Texas at Dallas

Downloads 97 (332,411)

Abstract:

15.

Social Learning and Diffusion of Pervasive Goods: An Empirical Study of an African App Store

Number of pages: 80 Posted: 23 Feb 2017

Meisam Hejazi Nia, Brian T. Ratchford and Norris Bruce

University of Texas at Dallas, Naveen Jindal School of Management, University of Texas at Dallas and University of Texas at Dallas

Downloads 68 (409,802)

Abstract:

16.

Incorporating Choice Dynamics in Models of Consumer Behavior

Marketing Letters 2:3, (1991): 241-252

Number of pages: 13 Posted: 25 Apr 2014

Leigh McAlister, Rajendra K. Srivastava, Joel L. Horowitz, J. Morgan Jones, Wagner A. Kamakura, Jack Kulchitsky, Brian T. Ratchford, Gary Russell, Fareena Sultan, Tetsuo Yai, Doyle Weiss and Russell S. Winer

University of Texas at Austin - Department of Marketing, University of Texas at Austin, Northwestern University, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School, Rice University, University of Alberta, University of Texas at Dallas, University of Iowa - Henry B. Tippie College of Business, Northeastern University - Marketing Area, Tokyo Institute of Technology, University of Iowa and New York University (NYU) - Department of Marketing

Downloads 53 (462,557)

Abstract:

17.

How Does E-Commerce Impact the Type and Variety of Products Consumers Purchase in Non-Digital Goods Markets? Drivers of Long Tail Effects in Fashion Apparel

Number of pages: 44 Posted: 07 Jan 2021

Brian T. Ratchford, Gonca Soysal and Alejandro Zentner

University of Texas at Dallas, University of Arkansas - Sam M. Walton College of Business and The University of Texas at Dallas - Naveen Jindal School of Management

Downloads 52 (466,448)

Abstract:

18.

Bayesian Non-Parametric Model to Target Gamification Notifications Using Big Data

Number of pages: 46 Posted: 14 Nov 2016

Meisam Hejazi Nia and Brian T. Ratchford

University of Texas at Dallas, Naveen Jindal School of Management and University of Texas at Dallas

Downloads 30 (570,718)

Abstract:

19.

Productivity Assessment of Multiple Retail Outlets

Journal of Retailing, Vol. 72, No. 4, 1996

Number of pages: 24 Posted: 05 Mar 2014

Wagner A. Kamakura, Tomasz Lenartowicz and Brian T. Ratchford

Rice University, University of Texas at Austin and University of Texas at Dallas

Downloads 22 (622,171)

Citation 2

Abstract:

20.

Measuring Market Efficiency and Welfare Loss

Journal of Consumer Research, Vol. 15, No. 3, 1988

Number of pages: 14 Posted: 26 Apr 2014

Wagner A. Kamakura, Brian T. Ratchford and Jagdish Agrawal

Rice University, University of Texas at Dallas and California State University, East Bay

Downloads 20 (636,100)

Citation 2

Abstract:

21.

Solving Share Equations in Logit Models Using the LambertW Function

Review of Marketing Science, 2010

Number of pages: 23 Posted: 30 Dec 2014

Ashwin Aravindakshan and Brian T. Ratchford

University of California, Davis and University of Texas at Dallas

Downloads 17 (657,567)

Abstract:

22.

The History of Academic Research in Marketing and Its Implications for the Future

January 2020, Spanish Journal of Marketing - ESIC Emerald Publishing Limited 2444-9709 DOI 10.1108/SJME-11-2019-0096 © Brian Ratchford. Publishe

Number of pages: 34 Posted: 07 Jan 2021

Brian T. Ratchford

University of Texas at Dallas

Downloads 9 (718,812)

Abstract:

23.

The Evolution of Retail Formats: Past, Present, and Future

Gauri, Dinesh, Rupinder P. Jindal, Brian Ratchford, Edward Fox, Amit Bhatnagar, Aashish Pandey, Jonathan R. Navallo, John Fogarty, Stephen Carr, and Eric Howerton (2021), “The Evolution of Retail Formats: Past, Present, and Future,” Journal of Retailing, 97 (March), 42-61.

Number of pages: 54 Posted: 02 Aug 2021

Dinesh K. Gauri, Rupinder Paul Jindal, Brian T. Ratchford, Edward Fox, Amit Bhatnagar and Aashish Pandey

Walton College of Business, Milgard School of Business, University of Texas at Dallas, Southern Methodist University (SMU) - Marketing Department, University of Wisconsin - Milwaukee - Sheldon B. Lubar School of Business and University of Arkansas

Downloads 3 (766,052)

Abstract:

24.

Commentaries and Reply to 'Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act' by Christine Moorman, Rosellina Ferraro, and Joel Huber

Marketing Science, Vol. 31, No. 5, pp. 738-755, 2012, DOI: 10.1287/mksc.1120.0733

Posted: 23 Oct 2012

Dondeena Bradley, Janis Pappalardo, Brian T. Ratchford, Christine Moorman, Rosellina Ferraro and Joel Huber

affiliation not provided to SSRN, U.S. Federal Trade Commission - Bureau of Economics, University of Texas at Dallas, Duke University - Fuqua School of Business, University of Maryland - Robert H. Smith School of Business and Duke University - Fuqua School of Business

Abstract:

25.

Consumer Information Search Revisited: Theory and Empirical Analysis

Journal of Consumer Research, Vol. 23, No. 4, pp. 263-277

Posted: 29 Apr 1998 Last Revised: 09 Mar 2011

Sridhar Moorthy, Brian T. Ratchford and Debabrata Talukdar

University of Toronto - Rotman School of Management, University of Texas at Dallas and State University of New York at Buffalo - School of Management

Brian T. Ratchford

University of Texas at Dallas

Charles and Nancy Davidson Professor of Marketing

25

Top 8,142

7,144

Top 11,743

39

66

Scholarly Papers (25)

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract: