Brian T. Ratchford

University of Texas at Dallas

Charles and Nancy Davidson Professor of Marketing

2601 North Floyd Road

Richardson, TX 75083

United States

SCHOLARLY PAPERS

25

DOWNLOADS
Rank 8,142

SSRN RANKINGS

Top 8,142

in Total Papers Downloads

7,144

SSRN CITATIONS
Rank 11,743

SSRN RANKINGS

Top 11,743

in Total Papers Citations

39

CROSSREF CITATIONS

66

Scholarly Papers (25)

1.

Price Competition between Pure Play vs. Bricks-and-Clicks E-Tailers: Analytical Model and Empirical Analysis

Number of pages: 42 Posted: 13 Nov 2002
Xing Pan, Venkatesh Shankar and Brian T. Ratchford
Independent, Texas A&M University - Department of Marketing and University of Texas at Dallas
Downloads 1,094 (24,680)
Citation 9

Abstract:

Loading...

Pricing, E-Commerce, E-Tailing, Internet marketing, Information economics

2.

A Model of Retail Competition in Service and Price: Pure Play Internet vs. Bricks-and-Mortar Retailers

Number of pages: 40 Posted: 20 Feb 2004
Xing Pan, Brian T. Ratchford and Venkatesh Shankar
Independent, University of Texas at Dallas and Texas A&M University - Department of Marketing
Downloads 972 (29,231)
Citation 6

Abstract:

Loading...

e-Business, Information Economics, Retailing, Pricing, Service Management, Game Theory

3.

Price Dispersion on the Internet: A Review and Directions for Future Research

Number of pages: 31 Posted: 13 Jan 2004
Xing Pan, Brian T. Ratchford and Venkatesh Shankar
Independent, University of Texas at Dallas and Texas A&M University - Department of Marketing
Downloads 734 (43,163)
Citation 9

Abstract:

Loading...

Price Dispersion, E-commerce, Internet, Retailing, Information Economics

4.

Why Aren't the Prices of the Same Item the Same at Me.Com and You.Com?: Drivers of Price Dispersion Among E-Tailers

University of Maryland Department of Marketing
Number of pages: 36 Posted: 11 Nov 2002
Xing Pan, Brian T. Ratchford and Venkatesh Shankar
Independent, University of Texas at Dallas and Texas A&M University - Department of Marketing
Downloads 663 (49,423)
Citation 33

Abstract:

Loading...

Pricing, E-Commerce, Internet marketing, Information economics, E-Tailing

The Evolution of Price Dispersion in Internet Retail Markets

Number of pages: 37 Posted: 02 Oct 2003
Xing Pan, Brian T. Ratchford and Venkatesh Shankar
Independent, University of Texas at Dallas and Texas A&M University - Department of Marketing
Downloads 540 (63,472)
Citation 2

Abstract:

Loading...

Pricing, e-commerce, e-tailing, internet marketing, information economics

The Evolution of Price Dispersion in Internet Retail Markets

Advances in Applied Microeconomics, Vol. 12
Posted: 02 Oct 2003
Xing Pan, Brian T. Ratchford and Venkatesh Shankar
Independent, University of Texas at Dallas and Texas A&M University - Department of Marketing

Abstract:

Loading...

Pricing, e-commerce, e-tailing, internet marketing, information economics

Behavioral research and empirical modeling of marketing channels: Implications for both fields and a call for future research

Marketing Letters March 2010, Volume 21, pages 301–315 DOI: 10.1007/s11002-010-9109-y
Number of pages: 25 Posted: 16 Jun 2009 Last Revised: 30 Sep 2020
University of Pennsylvania - Marketing Department, Bocconi University, GSIA, Carnegie Mellon University, University of Notre Dame - Department of Marketing, Yale, Harvard Business School - Marketing Unit, University of Minnesota - Twin Cities, University of Texas at Dallas, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 504 (69,232)

Abstract:

Loading...

marketing channels, game theory, behavioral decision research

Behavioral Research and Empirical Modeling of Marketing Channels: Implications for Both Fields and a Call for Future Research

Marketing Letters, 21(3), 301--315
Number of pages: 27 Posted: 06 Jan 2019 Last Revised: 11 Jan 2019
University of Pennsylvania - Marketing Department, Bocconi University, GSIA, Carnegie Mellon University, Yale, Harvard Business School - Marketing Unit, University of Minnesota - Twin Cities, University of Texas at Dallas, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 9 (747,529)

Abstract:

Loading...

Marketing Channels, Game Theory, Behavioral Decision Research

7.

The Impact of the Internet on Information Search for Automobiles

Review of Marketing Science WP No. 2001629
Number of pages: 46 Posted: 07 May 2002
Myung-Soo Lee, Brian T. Ratchford and Debabrata Talukdar
Baruch College - CUNY, University of Texas at Dallas and State University of New York at Buffalo - School of Management
Downloads 507 (69,415)
Citation 10

Abstract:

Loading...

Internet, search, information, automobiles

Can Price Dispersion in Online Markets Be Explained By Differences in E-Tailer Service Quality?

Number of pages: 43 Posted: 13 Jan 2003
Xing Pan, Brian T. Ratchford and Venkatesh Shankar
Independent, University of Texas at Dallas and Texas A&M University - Department of Marketing
Downloads 457 (78,078)
Citation 7

Abstract:

Loading...

Pricing, E-Commerce, Internet marketing, Information economics, E-Tailing

Can Price Dispersion in Online Markets Be Explained By Differences in E-Tailer Service Quality?

Journal of the Academy of Marketing Science, Vol. 30, No. 4
Posted: 13 Jan 2003
Xing Pan, Brian T. Ratchford and Venkatesh Shankar
Independent, University of Texas at Dallas and Texas A&M University - Department of Marketing

Abstract:

Loading...

Pricing, E-Commerce, Internet marketing, Information economics, E-Tailing

9.

New Product Development Under Channel Acceptance

Marketing Science, Vol. 26, No. 2, pp. 149-163, March-April 2007, Marshall School of Business Working Paper No. MKT 21-10
Number of pages: 16 Posted: 02 May 2007 Last Revised: 23 Nov 2010
Lan Luo, P.K. Kannan and Brian T. Ratchford
University of Southern California, University of Maryland - Robert H. Smith School of Business and University of Texas at Dallas
Downloads 375 (99,214)
Citation 1

Abstract:

Loading...

new product forecasting, product positioning, distribution channel, conjoint model, game theory, big-box retailers, retailer acceptance, Wal-Mart, Home Depot

10.

On the Efficiency of Internet Markets for Consumer Goods

University of Maryland Department of Marketing Working Paper
Number of pages: 42 Posted: 02 Jan 2003
Brian T. Ratchford, Xing Pan and Venkatesh Shankar
University of Texas at Dallas, Independent and Texas A&M University - Department of Marketing
Downloads 363 (102,943)
Citation 3

Abstract:

Loading...

Price Level, Price Dispersion, Internet Marketing, E-Commerce, Public Policy

11.

Incorporating Subjective Characteristics in Product Design and Evaluations

Journal of Marketing Research, Vol. 45, No. 2, pp. 182-194, April 2008, Marshall School of Business Working Paper No. MKT 22-10
Number of pages: 14 Posted: 07 May 2007 Last Revised: 23 Nov 2010
Lan Luo, P.K. Kannan and Brian T. Ratchford
University of Southern California, University of Maryland - Robert H. Smith School of Business and University of Texas at Dallas
Downloads 218 (174,385)
Citation 2

Abstract:

Loading...

new product design, Bayesian forecasting

12.

Price-Matching Guarantees with Endogenous Consumer Search

Forthcoming in Management Science
Number of pages: 55 Posted: 25 Jun 2010 Last Revised: 20 Mar 2016
Juncai Jiang, Nanda S. Kumar and Brian T. Ratchford
Virginia Tech, University of Texas at Dallas - Department of Marketing and University of Texas at Dallas
Downloads 170 (218,040)
Citation 4

Abstract:

Loading...

price-matching guarantee, sequential search, reservation price rule, posterior matching, mixed strategy

13.

Why We Do What We Do? A Model of Activity Consumption

Journal of Marketing Research, Forthcoming
Number of pages: 48 Posted: 20 Aug 2012
Lan Luo, Brian T. Ratchford and Botao Yang
University of Southern California, University of Texas at Dallas and University of Southern California - Marshall School of Business
Downloads 167 (221,280)
Citation 2

Abstract:

Loading...

time use, activity consumption, leisure activities, lifestyles, expertise, knowledge, dynamic allocation, multiple discrete-continuous model

14.

A Cross-Category Analysis of Dispositional Drivers of Technology Adoption

Vanderbilt Owen Graduate School of Management Research Paper No. 2474908
Number of pages: 40 Posted: 03 Aug 2014 Last Revised: 16 Aug 2021
Mark Ratchford and Brian T. Ratchford
Tulane University - A.B. Freeman School of Business and University of Texas at Dallas
Downloads 97 (332,411)

Abstract:

Loading...

Technology; new products; consumer research; segmentation; probit model

15.

Social Learning and Diffusion of Pervasive Goods: An Empirical Study of an African App Store

Number of pages: 80 Posted: 23 Feb 2017
Meisam Hejazi Nia, Brian T. Ratchford and Norris Bruce
University of Texas at Dallas, Naveen Jindal School of Management, University of Texas at Dallas and University of Texas at Dallas
Downloads 68 (409,802)

Abstract:

Loading...

mobile app store, social learning, state-space model, structural model, semi-parametric Bayesian, MCEM, unscented Kalman filter, hierarchical mixture model, genetic optimization

16.

Incorporating Choice Dynamics in Models of Consumer Behavior

Marketing Letters 2:3, (1991): 241-252
Number of pages: 13 Posted: 25 Apr 2014
University of Texas at Austin - Department of Marketing, University of Texas at Austin, Northwestern University, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School, Rice University, University of Alberta, University of Texas at Dallas, University of Iowa - Henry B. Tippie College of Business, Northeastern University - Marketing Area, Tokyo Institute of Technology, University of Iowa and New York University (NYU) - Department of Marketing
Downloads 53 (462,557)

Abstract:

Loading...

Choice Dynamics, Buyer Behavior

17.

How Does E-Commerce Impact the Type and Variety of Products Consumers Purchase in Non-Digital Goods Markets? Drivers of Long Tail Effects in Fashion Apparel

Number of pages: 44 Posted: 07 Jan 2021
Brian T. Ratchford, Gonca Soysal and Alejandro Zentner
University of Texas at Dallas, University of Arkansas - Sam M. Walton College of Business and The University of Texas at Dallas - Naveen Jindal School of Management
Downloads 52 (466,448)

Abstract:

Loading...

E-Commerce, Long Tail, Sales Concentration, Multi-channel Retailing, Assortment

18.

Bayesian Non-Parametric Model to Target Gamification Notifications Using Big Data

Number of pages: 46 Posted: 14 Nov 2016
Meisam Hejazi Nia and Brian T. Ratchford
University of Texas at Dallas, Naveen Jindal School of Management and University of Texas at Dallas
Downloads 30 (570,718)

Abstract:

Loading...

Bayesian non parametric, infinite hidden Markov model, infinite mixture model, variational Bayesian, particle learning

19.

Productivity Assessment of Multiple Retail Outlets

Journal of Retailing, Vol. 72, No. 4, 1996
Number of pages: 24 Posted: 05 Mar 2014
Wagner A. Kamakura, Tomasz Lenartowicz and Brian T. Ratchford
Rice University, University of Texas at Austin and University of Texas at Dallas
Downloads 22 (622,171)
Citation 2

Abstract:

Loading...

20.

Measuring Market Efficiency and Welfare Loss

Journal of Consumer Research, Vol. 15, No. 3, 1988
Number of pages: 14 Posted: 26 Apr 2014
Wagner A. Kamakura, Brian T. Ratchford and Jagdish Agrawal
Rice University, University of Texas at Dallas and California State University, East Bay
Downloads 20 (636,100)
Citation 2

Abstract:

Loading...

21.

Solving Share Equations in Logit Models Using the LambertW Function

Review of Marketing Science, 2010
Number of pages: 23 Posted: 30 Dec 2014
Ashwin Aravindakshan and Brian T. Ratchford
University of California, Davis and University of Texas at Dallas
Downloads 17 (657,567)

Abstract:

Loading...

Logit Models, Discrete Choice Models, LambertW, Equilibrium Prices

22.

The History of Academic Research in Marketing and Its Implications for the Future

January 2020, Spanish Journal of Marketing - ESIC Emerald Publishing Limited 2444-9709 DOI 10.1108/SJME-11-2019-0096 © Brian Ratchford. Publishe
Number of pages: 34 Posted: 07 Jan 2021
Brian T. Ratchford
University of Texas at Dallas
Downloads 9 (718,812)

Abstract:

Loading...

23.

The Evolution of Retail Formats: Past, Present, and Future

Gauri, Dinesh, Rupinder P. Jindal, Brian Ratchford, Edward Fox, Amit Bhatnagar, Aashish Pandey, Jonathan R. Navallo, John Fogarty, Stephen Carr, and Eric Howerton (2021), “The Evolution of Retail Formats: Past, Present, and Future,” Journal of Retailing, 97 (March), 42-61.
Number of pages: 54 Posted: 02 Aug 2021
Walton College of Business, Milgard School of Business, University of Texas at Dallas, Southern Methodist University (SMU) - Marketing Department, University of Wisconsin - Milwaukee - Sheldon B. Lubar School of Business and University of Arkansas
Downloads 3 (766,052)

Abstract:

Loading...

retailing, retail formats, online retail, omnichannel, e-commerce

24.

Commentaries and Reply to 'Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act' by Christine Moorman, Rosellina Ferraro, and Joel Huber

Marketing Science, Vol. 31, No. 5, pp. 738-755, 2012, DOI: 10.1287/mksc.1120.0733
Posted: 23 Oct 2012
affiliation not provided to SSRN, U.S. Federal Trade Commission - Bureau of Economics, University of Texas at Dallas, Duke University - Fuqua School of Business, University of Maryland - Robert H. Smith School of Business and Duke University - Fuqua School of Business

Abstract:

Loading...

nutrition labels, nutrition, taste, firm strategy, public policy, quality information

25.

Consumer Information Search Revisited: Theory and Empirical Analysis

Journal of Consumer Research, Vol. 23, No. 4, pp. 263-277
Posted: 29 Apr 1998 Last Revised: 09 Mar 2011
Sridhar Moorthy, Brian T. Ratchford and Debabrata Talukdar
University of Toronto - Rotman School of Management, University of Texas at Dallas and State University of New York at Buffalo - School of Management

Abstract:

Loading...

Information search, price search