Ernest

Universiti Malaysia Sarawak

Deputy Dean (Research & Postgraduate)

Kota Samarahan, Sarawak 94300

Malaysia

  • Universiti Malaysia Sarawak

    • Email
    • Tel: 006082581388
    • Fax: 006082671794
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Generations X and Y Attitude Towards Controversial Advertising

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Generations X and Y Attitude Towards Controversial Advertising

Asian Journal of Business Research, Vol. 2, No. 2, 2012
Number of pages: 17 Posted: 27 Oct 2013
Hiram Ting and Ernest
Universiti Malaysia Sarawak (UNIMAS) and Universiti Malaysia Sarawak
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Abstract:

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Generation X, Generation Y, Controversial advertising, Malaysia